Odyssey: Pepsi to Apple, a Journey of Adventure, Ideas, and the Future
In discussing his transition from Pepsi's president and CEO to marketing visionary of Apple Computers, the author shares his insights into marketing and management strategies and forecasts future business trends
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Here , I hope to provide a more interactive reading experience ; rather than a clear beginning , middle , end , I've put in all sorts of detours - chief among which is the tutorial . So , in reading this book , you might concentrate on ...
Yet I still wasn't interested in the power : I was driven by the experience , the adventure of life abroad . When offered the job as president of Pepsi - Cola , I turned it down twice and finally came back kicking and screaming .
Harriet significantly enriched my ideas, often challenging me to come up with newer and fresher perspectives on my experiences. Over several hundred hours, we developed more than two thousand pages of transcripts and assembled ...
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Odyssey: Pepsi to Apple--a journey of adventure, ideas, and the futureLietotāja recenzija - Not Available - Book Verdict
The chairman and CEO of Apple Computer, with the aid of a Business Week editor, vividly describes how, after working as an executive for Pepsi-Cola, developing winning strategies in the Cola Wars, and ... Lasīt pilnu pārskatu
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