Odyssey: Pepsi to Apple, a Journey of Adventure, Ideas, and the Future
In discussing his transition from Pepsi's president and CEO to marketing visionary of Apple Computers, the author shares his insights into marketing and management strategies and forecasts future business trends
1.3. rezultāts no 20.
Like most of my contemporaries , I grew up in a vastly different world an economic hierarchy with the United States at the top . That is no longer the case . Corporate managements must share some of the greatest blame for the global ...
... 2526, 35 Manufacturing American economy and, 39798 at Apple Computer, 196,281 Macintosh, 85, 108, 145, 163,29091, 337 Debi Coleman and, 281,3089 crisis, 28991 just-in-time, 281, 291 Marketing. See also Ads; Business market; ...
The (McCorduck), 324 Universities, economic go." and, 41718 University of Pennsylvania: -- H.; of Southern California, "Pepsi Challenge" campaign and, 47 User-friendly concept, 161 User interface, 293,385 Valentine, Don, ...
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Odyssey: Pepsi to Apple--a journey of adventure, ideas, and the futureLietotāja recenzija - Not Available - Book Verdict
The chairman and CEO of Apple Computer, with the aid of a Business Week editor, vividly describes how, after working as an executive for Pepsi-Cola, developing winning strategies in the Cola Wars, and ... Lasīt pilnu pārskatu
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Andy Grove: The Life and Times of an American Business Icon
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