Odyssey: Pepsi to Apple, a Journey of Adventure, Ideas, and the FutureHarper & Row, 1987 - 450 lappuses Part drama, part business blueprint, Odyssey is above all the story of how a person who had the opportunity to experience both worlds-old and new, East and West Coast, formal and multidimensional-has so dramatically changed in the process. |
No grāmatas satura
1.–3. rezultāts no 19.
397. lappuse
... economic descendancy of the United States . From 1952 to 1980 , American companies licensed over 32,000 technol- ogy ... economy . Inherently , the strength of the American economy in the indus- trial age was the consuming power of our ...
... economic descendancy of the United States . From 1952 to 1980 , American companies licensed over 32,000 technol- ogy ... economy . Inherently , the strength of the American economy in the indus- trial age was the consuming power of our ...
406. lappuse
... economic nature , some totally unrelated to Shakespeare , and keep broadening and deepening your intellectual bandwidth . Approaches like “ marketing as theater " or the management style of the impresario might have value for business ...
... economic nature , some totally unrelated to Shakespeare , and keep broadening and deepening your intellectual bandwidth . Approaches like “ marketing as theater " or the management style of the impresario might have value for business ...
449. lappuse
... economic growth and , 417-18 University of Pennsylvania , 9 University of Southern California , “ Pepsi Challenge " campaign and , 47 User - friendly concept , 161 User interface , 293 , 385 motivation and , 97-98 network organization ...
... economic growth and , 417-18 University of Pennsylvania , 9 University of Southern California , “ Pepsi Challenge " campaign and , 47 User - friendly concept , 161 User interface , 293 , 385 motivation and , 97-98 network organization ...
Saturs
Changing the Ground Rules | 20 |
Why There Are So Few Good Marketing People | 53 |
The Third Wave | 92 |
Autortiesības | |
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advertising Alan Kay Apple Computer Apple's asked became become began believed Bill Bill Atkinson Bill Campbell bottle bottlers building called campaign Challenge change the world Chiat/Day Coca-Cola Coke commercial company's competition consumer corporate America create creative crisis dealers decision desktop desktop publishing early employees engineers exciting executive staff felt future Gassée Gerry going HyperCard IBM PC IBM's ideas important industry innovation Jean-Louis Gassée John John Sculley Kendall knew launch Leezy Lisa look machine Markkula meeting Mike Mike Markkula million months never pany Pepsi Pepsi Challenge Pepsi-Cola PepsiCo percent personal computer puter Sculley sell Silicon Valley soft-drink someone Steve Jobs strategy success talk things third-wave thought tion told trying turned users vision walked Xerox
Atsauces uz šo grāmatu
Andy Grove: The Life and Times of an American Business Icon Richard S. Tedlow Ierobežota priekšskatīšana - 2007 |