Odyssey: Pepsi to Apple, a Journey of Adventure, Ideas, and the Future
In discussing his transition from Pepsi's president and CEO to marketing visionary of Apple Computers, the author shares his insights into marketing and management strategies and forecasts future business trends
1.3. rezultāts no 80.
It didn't help that I belatedly discovered that you just didn't say goodbye and good luck ; you had to work out severance arrangements , too . So I spent nights figuring out each case individually . Not surprisingly , I developed a ...
The decision to dump the campaign after only a two - year run didn't make sense . Yet many marketing types frequently stumble into two ubiquitous traps . First , they think advertising loses its effect far more quickly than it actually ...
I didn't understand how important it was to build an organization . Pepsi was much smaller then , so I could still succeed in it . Nonetheless , I was getting a reputation for being someone you'd want to steer clear of .
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Odyssey: Pepsi to Apple--a journey of adventure, ideas, and the futureLietotāja recenzija - Not Available - Book Verdict
The chairman and CEO of Apple Computer, with the aid of a Business Week editor, vividly describes how, after working as an executive for Pepsi-Cola, developing winning strategies in the Cola Wars, and ... Lasīt pilnu pārskatu
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