Odyssey: Pepsi to Apple, a Journey of Adventure, Ideas, and the FutureHarper & Row, 1987 - 450 lappuses Part drama, part business blueprint, Odyssey is above all the story of how a person who had the opportunity to experience both worlds-old and new, East and West Coast, formal and multidimensional-has so dramatically changed in the process. |
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1.3. rezultāts no 81.
17. lappuse
... didn't help that I belatedly discovered that you just didn't say goodbye and good luck ; you had to work out severance arrangements , too . So I spent nights figuring out each case individually . Not surprisingly , I developed a ...
... didn't help that I belatedly discovered that you just didn't say goodbye and good luck ; you had to work out severance arrangements , too . So I spent nights figuring out each case individually . Not surprisingly , I developed a ...
29. lappuse
... didn't make sense . Yet many market- ing types frequently stumble into two ubiquitous traps . First , they think ... t necessary to do so . Second , when an executive comes into a new job , he wants to quickly make an impact . Oftentimes ...
... didn't make sense . Yet many market- ing types frequently stumble into two ubiquitous traps . First , they think ... t necessary to do so . Second , when an executive comes into a new job , he wants to quickly make an impact . Oftentimes ...
34. lappuse
... didn't care : I was convinced that what I was doing was right , that I had to get my marketing ideas out , and I wasn't going to let anything get in the way . Chuck was a counterbalance to everything I did . When I had a " better idea ...
... didn't care : I was convinced that what I was doing was right , that I had to get my marketing ideas out , and I wasn't going to let anything get in the way . Chuck was a counterbalance to everything I did . When I had a " better idea ...
Saturs
Changing the Ground Rules | 20 |
Why There Are So Few Good Marketing People | 53 |
The Third Wave | 92 |
Autortiesības | |
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advertising Alan Kay Apple Computer Apple's asked became become began believed Bill Bill Atkinson Bill Campbell bottle bottlers building called campaign Challenge change the world Chiat/Day Coca-Cola Coke commercial company's competition consumer corporate America create creative crisis dealers decision desktop desktop publishing early employees engineers exciting executive staff felt future Gassée Gerry going HyperCard IBM PC IBM's ideas important industry innovation Jean-Louis Gassée John John Sculley Kendall knew launch Leezy Lisa look machine Markkula meeting Mike Mike Markkula million months never pany Pepsi Pepsi Challenge Pepsi-Cola PepsiCo percent personal computer puter Sculley sell Silicon Valley soft-drink someone Steve Jobs strategy success talk things third-wave thought tion told trying turned users vision walked Xerox
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Andy Grove: The Life and Times of an American Business Icon Richard S. Tedlow Ierobežota priekšskatīšana - 2007 |