Odyssey: Pepsi to Apple, a Journey of Adventure, Ideas, and the Future
In discussing his transition from Pepsi's president and CEO to marketing visionary of Apple Computers, the author shares his insights into marketing and management strategies and forecasts future business trends
1.3. rezultāts no 68.
The process may , in fact , take longer to reach a decision . ... Once a decision was made at Apple , everyone somehow got together ... It's because everyone has a stake in all decisions and a vital role in them .
I find the process of reaching a decision more valuable than the results . It's important to place tension between points of view to extract the best from people . Dissent stimulates discussion , prompting others to make more perceptive ...
He's close to it and this will give him a real sense of responsibility that the agency feels that he'll be the decision maker on this . I agreed , so we went back and reported our decision . We're going to give Mike Murray the ...
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Odyssey: Pepsi to Apple--a journey of adventure, ideas, and the futureLietotāja recenzija - Not Available - Book Verdict
The chairman and CEO of Apple Computer, with the aid of a Business Week editor, vividly describes how, after working as an executive for Pepsi-Cola, developing winning strategies in the Cola Wars, and ... Lasīt pilnu pārskatu
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