Odyssey: Pepsi to Apple, a Journey of Adventure, Ideas, and the Future
In discussing his transition from Pepsi's president and CEO to marketing visionary of Apple Computers, the author shares his insights into marketing and management strategies and forecasts future business trends
1.3. rezultāts no 74.
When we created the Pepsi Generation , we were selling to teenagers , I said . ... I explained how the Pepsi Challenge brought together public relations , advertising , and marketing to create media events that brought us massive ...
It's like what I've got to do is materialize it and bring it to life , harvest it just as Dr. Land said . " Steve lacked the engineering ability to create a product , but he instinctively knew what needed to be created to succeed .
While many former Apple employees have gone off to create companies that evolve around us , Apple has for the first time created one of its own , and more are likely to follow . Our aim is to nurture the strengths of our people ...
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Odyssey: Pepsi to Apple--a journey of adventure, ideas, and the futureLietotāja recenzija - Not Available - Book Verdict
The chairman and CEO of Apple Computer, with the aid of a Business Week editor, vividly describes how, after working as an executive for Pepsi-Cola, developing winning strategies in the Cola Wars, and ... Lasīt pilnu pārskatu
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