Odyssey: Pepsi to Apple, a Journey of Adventure, Ideas, and the Future
In discussing his transition from Pepsi's president and CEO to marketing visionary of Apple Computers, the author shares his insights into marketing and management strategies and forecasts future business trends
1.3. rezultāts no 92.
Every two months the marketing gurus of Pepsi - the company's heart and soul - would gather here , on 4/3 , the executive floor of PepsiCo's corporate headquarters in the New York City suburb of Purchase , for a private ritual in the ...
Kendall and Pearson lured to Pepsi a thriving corporate class of competitors . In 1970 , Kendall moved the company's world headquarters from Manhattan to a 140 - acre site in Purchase , New York , where he personally selected and ...
... peripheral devices such as printers and file servers . It was easier to install AppleTalk than to connect a television to a videocassette recorder . And its cost was only $ 50 , much less than the $ 300 to $ 1,000 that corporate ...
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Odyssey: Pepsi to Apple--a journey of adventure, ideas, and the futureLietotāja recenzija - Not Available - Book Verdict
The chairman and CEO of Apple Computer, with the aid of a Business Week editor, vividly describes how, after working as an executive for Pepsi-Cola, developing winning strategies in the Cola Wars, and ... Lasīt pilnu pārskatu
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