Odyssey: Pepsi to Apple, a Journey of Adventure, Ideas, and the Future
In discussing his transition from Pepsi's president and CEO to marketing visionary of Apple Computers, the author shares his insights into marketing and management strategies and forecasts future business trends
1.3. rezultāts no 49.
Instead of pulling back and asking what the consumer really wanted , Pepsi executives thought of competition strictly in terms of a bottle . The company had become so obsessed by its competitor that it lost ...
The average consumer simply couldn't do something useful with a computer . Neither could the home market appreciate important differences in computer products . Computers largely looked alike and were a mystery for the average person ...
Apple was supposed to become a wonderful consumer products company . That's why it hired a soft - drinks guy in the first place . By now , however , I knew this was a lunatic plan ; our race to realize it had been a death march .
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Odyssey: Pepsi to Apple--a journey of adventure, ideas, and the futureLietotāja recenzija - Not Available - Book Verdict
The chairman and CEO of Apple Computer, with the aid of a Business Week editor, vividly describes how, after working as an executive for Pepsi-Cola, developing winning strategies in the Cola Wars, and ... Lasīt pilnu pārskatu
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