Odyssey: Pepsi to Apple, a Journey of Adventure, Ideas, and the FutureHarper & Row, 1987 - 450 lappuses Part drama, part business blueprint, Odyssey is above all the story of how a person who had the opportunity to experience both worlds-old and new, East and West Coast, formal and multidimensional-has so dramatically changed in the process. |
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1.3. rezultāts no 45.
21. lappuse
... consumer really wanted , Pepsi executives thought of competition strictly in terms of a bottle . The company had become so obsessed by its competitor that it lost its perspec- tive on the market . Seeking to shift the ground rules , I ...
... consumer really wanted , Pepsi executives thought of competition strictly in terms of a bottle . The company had become so obsessed by its competitor that it lost its perspec- tive on the market . Seeking to shift the ground rules , I ...
247. lappuse
... consumer marketing giant . I saw in Apple a wonderful company that had come out of nowhere and had been able to develop a love affair with consumers . It boasted a strong trademark and name . Its products were reliable and innovative ...
... consumer marketing giant . I saw in Apple a wonderful company that had come out of nowhere and had been able to develop a love affair with consumers . It boasted a strong trademark and name . Its products were reliable and innovative ...
273. lappuse
... consumer product companies . We couldn't bend reality to all our dreams of changing the world . The world would also have to change us . Our perspective had been hopelessly wrong . High tech could not be designed and sold as a consumer ...
... consumer product companies . We couldn't bend reality to all our dreams of changing the world . The world would also have to change us . Our perspective had been hopelessly wrong . High tech could not be designed and sold as a consumer ...
Saturs
Changing the Ground Rules | 20 |
Why There Are So Few Good Marketing People | 53 |
The Third Wave | 92 |
Autortiesības | |
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advertising Alan Kay Apple Computer Apple's asked became become began believed Bill Bill Atkinson Bill Campbell bottle bottlers building called campaign Challenge change the world Chiat/Day Coca-Cola Coke commercial company's competition consumer corporate America create creative crisis dealers decision desktop desktop publishing early employees engineers exciting executive staff felt future Gassée Gerry going HyperCard IBM PC IBM's ideas important industry innovation Jean-Louis Gassée John John Sculley Kendall knew launch Leezy Lisa look machine Markkula meeting Mike Mike Markkula million months never pany Pepsi Pepsi Challenge Pepsi-Cola PepsiCo percent personal computer puter Sculley sell Silicon Valley soft-drink someone Steve Jobs strategy success talk things third-wave thought tion told trying turned users vision walked Xerox
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Andy Grove: The Life and Times of an American Business Icon Richard S. Tedlow Ierobežota priekšskatīšana - 2007 |