Odyssey: Pepsi to Apple, a Journey of Adventure, Ideas, and the FutureHarper & Row, 1987 - 450 lappuses Part drama, part business blueprint, Odyssey is above all the story of how a person who had the opportunity to experience both worlds-old and new, East and West Coast, formal and multidimensional-has so dramatically changed in the process. |
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1.–3. rezultāts no 88.
21. lappuse
... competition strictly in terms of a bottle . The company had become so obsessed by its competitor that it lost its perspec- tive on the market . Seeking to shift the ground rules , I discovered our marketing opportunity not in the shape ...
... competition strictly in terms of a bottle . The company had become so obsessed by its competitor that it lost its perspec- tive on the market . Seeking to shift the ground rules , I discovered our marketing opportunity not in the shape ...
102. lappuse
... Competition Act , which secured their value . I felt PepsiCo needed to take an active leadership role in reshaping ... competition with our competitors , we were put into competition with each other . For the first time , how- ever , I ...
... Competition Act , which secured their value . I felt PepsiCo needed to take an active leadership role in reshaping ... competition with our competitors , we were put into competition with each other . For the first time , how- ever , I ...
438. lappuse
... competition with , 305 , 340 Communications industry , 207 Compact discs , 158. See also CD - ROMs Company identification , management and , 221 Compaq Computer Corporation , 343 Comparative advertising , 195 " Pepsi Challenge ...
... competition with , 305 , 340 Communications industry , 207 Compact discs , 158. See also CD - ROMs Company identification , management and , 221 Compaq Computer Corporation , 343 Comparative advertising , 195 " Pepsi Challenge ...
Saturs
Changing the Ground Rules | 20 |
Why There Are So Few Good Marketing People | 53 |
The Third Wave | 92 |
Autortiesības | |
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advertising Alan Kay Apple Computer Apple's asked became become began believed Bill Bill Atkinson Bill Campbell bottle bottlers building called campaign Challenge change the world Chiat/Day Coca-Cola Coke commercial company's competition consumer corporate America create creative crisis dealers decision desktop desktop publishing early employees engineers exciting executive staff felt future Gassée Gerry going HyperCard IBM PC IBM's ideas important industry innovation Jean-Louis Gassée John John Sculley Kendall knew launch Leezy Lisa look machine Markkula meeting Mike Mike Markkula million months never pany Pepsi Pepsi Challenge Pepsi-Cola PepsiCo percent personal computer puter Sculley sell Silicon Valley soft-drink someone Steve Jobs strategy success talk things third-wave thought tion told trying turned users vision walked Xerox
Atsauces uz šo grāmatu
Andy Grove: The Life and Times of an American Business Icon Richard S. Tedlow Ierobežota priekšskatīšana - 2007 |