Odyssey: Pepsi to Apple, a Journey of Adventure, Ideas, and the Future
In discussing his transition from Pepsi's president and CEO to marketing visionary of Apple Computers, the author shares his insights into marketing and management strategies and forecasts future business trends
1.3. rezultāts no 89.
You can rob your competitor of his advantages , making him compete on a field in which he isn't familiar or comfortable . ... Instead of pulling back and asking what the consumer really wanted , Pepsi executives thought of competition ...
In the 1980s you had to have 10 million cases to compete in a different industry and there were huge economies of scale . ... Bottlers ' territories were increasing in value after the passage of a law , the Interbrand Competition Act ...
... 17078 , 18182 , 190 , 21213 , 222 , 224 , 350 Power to Be Your Best , 380-83 Pepsi Generation and , 29-30 Commodore , 142 , 340 Apple competition with , 305 , 340 Communications industry , 207 Compact discs , 158.
Lietotāju komentāri - Rakstīt atsauksmi
Odyssey: Pepsi to Apple--a journey of adventure, ideas, and the futureLietotāja recenzija - Not Available - Book Verdict
The chairman and CEO of Apple Computer, with the aid of a Business Week editor, vividly describes how, after working as an executive for Pepsi-Cola, developing winning strategies in the Cola Wars, and ... Lasīt pilnu pārskatu
Changing the Ground Rules
Why There Are So Few Good Marketing People
The Third Wave
12 citas sadaļas nav parādītas.
Citi izdevumi - Skatīt visu
Andy Grove: The Life and Times of an American Business Icon
Richard S. Tedlow
Ierobežota priekšskatīšana - 2007