Odyssey: Pepsi to Apple, a Journey of Adventure, Ideas, and the Future
In discussing his transition from Pepsi's president and CEO to marketing visionary of Apple Computers, the author shares his insights into marketing and management strategies and forecasts future business trends
1.3. rezultāts no 82.
Apple II Forever , " the theme of our Moscone Center event , proclaimed our desire to become first and foremost a consumer product marketing company . This was the first agreement . Consumer marketing requires bold , major investments ...
Campbell said Steve was the heart of the company . Steve needs to have a role and be part of the company , he said . ... I outlined the company's problems and a way in which they could contribute solutions .
He honestly felt he was better equipped to bring Apple out of its doldrums , and he believed a move back into product development would be a sign to everyone inside and outside the company that he had failed as a manager .
Lietotāju komentāri - Rakstīt atsauksmi
Odyssey: Pepsi to Apple--a journey of adventure, ideas, and the futureLietotāja recenzija - Not Available - Book Verdict
The chairman and CEO of Apple Computer, with the aid of a Business Week editor, vividly describes how, after working as an executive for Pepsi-Cola, developing winning strategies in the Cola Wars, and ... Lasīt pilnu pārskatu
Changing the Ground Rules
Why There Are So Few Good Marketing People
The Third Wave
12 citas sadaļas nav parādītas.
Citi izdevumi - Skatīt visu
Andy Grove: The Life and Times of an American Business Icon
Richard S. Tedlow
Ierobežota priekšskatīšana - 2007