Odyssey: Pepsi to Apple, a Journey of Adventure, Ideas, and the Future
In discussing his transition from Pepsi's president and CEO to marketing visionary of Apple Computers, the author shares his insights into marketing and management strategies and forecasts future business trends
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As the changes rolled out across the country , the national figures began to change . It was exhilarating to everyone on the team . Starting in 1970 , the ratings were up for sixty - four consecutive audit periods , about three and one ...
No wonder the second - wave company is slow to respond to external changes . This is the signal difference between second- and third - wave firms . The difference is growing even more crucial as the tempo of change increases due to the ...
At Apple, we think in terms of paradigms to help us adapt to change, to remind us of the plastic nature of categories; it helps us realize we all wear blinders created by our culture, our language, and our attitudes.
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Odyssey: Pepsi to Apple--a journey of adventure, ideas, and the futureLietotāja recenzija - Not Available - Book Verdict
The chairman and CEO of Apple Computer, with the aid of a Business Week editor, vividly describes how, after working as an executive for Pepsi-Cola, developing winning strategies in the Cola Wars, and ... Lasīt pilnu pārskatu
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Andy Grove: The Life and Times of an American Business Icon
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