Odyssey: Pepsi to Apple, a Journey of Adventure, Ideas, and the Future
In discussing his transition from Pepsi's president and CEO to marketing visionary of Apple Computers, the author shares his insights into marketing and management strategies and forecasts future business trends
1.3. rezultāts no 3.
Roche later tried again with the chairmanship of NBC , and more recently earlier in 1982 as chief executive of Warner - Amex , the cable television venture of Warner Communications and American Express . I had no interest in any of ...
... 314-15 , 371 Trinitron color television , 79 Trotsky , Leon , 311-12 Trucking industry , 103 Trust , employees ' ... ( cable television venture ) , 56 Warranty of Macintosh , 163 Waste management , goldfish and , 39 Watson , Thomas ...
... 266 VisiCalc, 64, 66,137,346 Vision, of Apple Computer, 325 Vivarium, 363, 416 Vonnegut, Kurt, 224 Wall Street Journal. The 316 Warner-Amex (cable television venture),56 Warranty of Macintosh, 163 x Waste management, goldfish and, ...
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Odyssey: Pepsi to Apple--a journey of adventure, ideas, and the futureLietotāja recenzija - Not Available - Book Verdict
The chairman and CEO of Apple Computer, with the aid of a Business Week editor, vividly describes how, after working as an executive for Pepsi-Cola, developing winning strategies in the Cola Wars, and ... Lasīt pilnu pārskatu
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Andy Grove: The Life and Times of an American Business Icon
Richard S. Tedlow
Ierobežota priekšskatīšana - 2007