Odyssey: Pepsi to Apple, a Journey of Adventure, Ideas, and the FuturePart drama, part business blueprint, Odyssey is above all the story of how a person who had the opportunity to experience both worlds-old and new, East and West Coast, formal and multidimensional-has so dramatically changed in the process. |
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62. lappuse
I thought this must be Apple's headquarters building because it was the only large building around . It wasn't . Instead , the company was headquartered in a much smaller , more modest building on Bandley Drive , which cut through the ...
I thought this must be Apple's headquarters building because it was the only large building around . It wasn't . Instead , the company was headquartered in a much smaller , more modest building on Bandley Drive , which cut through the ...
137. lappuse
At Apple , the competition was for a long time considered just a fellow pilgrim on the way to building markets . I was far more captured by the intellectual power of an idea and how it could change things than I was by beating someone ...
At Apple , the competition was for a long time considered just a fellow pilgrim on the way to building markets . I was far more captured by the intellectual power of an idea and how it could change things than I was by beating someone ...
187. lappuse
At Xerox PARC , the researchers added showers to their office building as ideal think tanks . ... In some Apple buildings , each floor is outfitted with a redtopped popcorn cart , so everyone at Apple can even sniff how different we ...
At Xerox PARC , the researchers added showers to their office building as ideal think tanks . ... In some Apple buildings , each floor is outfitted with a redtopped popcorn cart , so everyone at Apple can even sniff how different we ...
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Odyssey: Pepsi to Apple--a journey of adventure, ideas, and the future
Lietotāja recenzija - Not Available - Book VerdictThe chairman and CEO of Apple Computer, with the aid of a Business Week editor, vividly describes how, after working as an executive for Pepsi-Cola, developing winning strategies in the Cola Wars, and ... Lasīt pilnu pārskatu
Saturs
Changing the Ground Rules | 20 |
Why There Are So Few Good Marketing People | 53 |
The Third Wave | 92 |
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Atsauces uz šo grāmatu
Andy Grove: The Life and Times of an American Business Icon Richard S. Tedlow Ierobežota priekšskatīšana - 2007 |
Bibliogrāfiskā informācija
| Nosaukums | Odyssey: Pepsi to Apple, a Journey of Adventure, Ideas, and the Future Perennial library |
| Autori | John Sculley, John A. Byrne |
| Līdzstrādnieks | John A. Byrne |
| Izdevums: | ilustrēts |
| Izdevējs | Harper & Row, 1987 |
| ISBN | 0060157801, 9780060157807 |
| Apjoms | 450 lappuses |
| Eksportēt avotu | BiBTeX EndNote RefMan |