Odyssey: Pepsi to Apple, a Journey of Adventure, Ideas, and the FutureHarper & Row, 1987 - 450 lappuses Part drama, part business blueprint, Odyssey is above all the story of how a person who had the opportunity to experience both worlds-old and new, East and West Coast, formal and multidimensional-has so dramatically changed in the process. |
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1.–3. rezultāts no 79.
18. lappuse
... better if it has a single competitor to focus on . Once I focus on you , I'm going to make progress . I have a standard and a goal . It makes all the difference because competition is what the world is all about . It fosters innovation ...
... better if it has a single competitor to focus on . Once I focus on you , I'm going to make progress . I have a standard and a goal . It makes all the difference because competition is what the world is all about . It fosters innovation ...
278. lappuse
... better take any action , risky or not , to control it , and the sense of responsibility is overwhelming . If we'd played it safe , we might have come out with an Apple- label IBM compatible , which would have been opportune in the short ...
... better take any action , risky or not , to control it , and the sense of responsibility is overwhelming . If we'd played it safe , we might have come out with an Apple- label IBM compatible , which would have been opportune in the short ...
393. lappuse
... better , smaller is better . One of the reasons behind the tremendous success of Japan is its people's tendency to reduce things to their smallest and simplest forms . It's an integral part of Japanese culture . The essential Japa- nese ...
... better , smaller is better . One of the reasons behind the tremendous success of Japan is its people's tendency to reduce things to their smallest and simplest forms . It's an integral part of Japanese culture . The essential Japa- nese ...
Saturs
Changing the Ground Rules | 20 |
Why There Are So Few Good Marketing People | 53 |
The Third Wave | 92 |
Autortiesības | |
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advertising Alan Kay Apple Computer Apple's asked became become began believed Bill Bill Atkinson Bill Campbell bottle bottlers building called campaign Challenge change the world Chiat/Day Coca-Cola Coke commercial company's competition consumer corporate America create creative crisis dealers decision desktop desktop publishing early employees engineers exciting executive staff felt future Gassée Gerry going HyperCard IBM PC IBM's ideas important industry innovation Jean-Louis Gassée John John Sculley Kendall knew launch Leezy Lisa look machine Markkula meeting Mike Mike Markkula million months never pany Pepsi Pepsi Challenge Pepsi-Cola PepsiCo percent personal computer puter Sculley sell Silicon Valley soft-drink someone Steve Jobs strategy success talk things third-wave thought tion told trying turned users vision walked Xerox
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Andy Grove: The Life and Times of an American Business Icon Richard S. Tedlow Ierobežota priekšskatīšana - 2007 |