Odyssey: Pepsi to Apple, a Journey of Adventure, Ideas, and the Future
In discussing his transition from Pepsi's president and CEO to marketing visionary of Apple Computers, the author shares his insights into marketing and management strategies and forecasts future business trends
1.3. rezultāts no 47.
We believed that Lisa's 32 - bit technology would usher in a second generation of personal computers and establish Apple as a strong competitor in the important business market . The soul of both the Lisa and the forthcoming Macintosh ...
He believed Xerox , with resources far greater than Apple , was sitting on top of some of the best laser - printing technology in the industry , and yet it couldn't get a printer out that was as good as Apple's product .
For a fleeting moment , we forgot our troubles back home and believed we had pulled off a marketing coup . " Wow , Steve said , " that was really interesting . I think he might really do it , you know .
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Odyssey: Pepsi to Apple--a journey of adventure, ideas, and the futureLietotāja recenzija - Not Available - Book Verdict
The chairman and CEO of Apple Computer, with the aid of a Business Week editor, vividly describes how, after working as an executive for Pepsi-Cola, developing winning strategies in the Cola Wars, and ... Lasīt pilnu pārskatu
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