Odyssey: Pepsi to Apple, a Journey of Adventure, Ideas, and the FutureHarper & Row, 1987 - 450 lappuses Part drama, part business blueprint, Odyssey is above all the story of how a person who had the opportunity to experience both worlds-old and new, East and West Coast, formal and multidimensional-has so dramatically changed in the process. |
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1.–3. rezultāts no 44.
146. lappuse
... believed that Lisa's 32 - bit technology would usher in a sec- ond generation of personal computers and establish Apple as a strong competitor in the important business market . The soul of both the Lisa and the forthcoming Macintosh ...
... believed that Lisa's 32 - bit technology would usher in a sec- ond generation of personal computers and establish Apple as a strong competitor in the important business market . The soul of both the Lisa and the forthcoming Macintosh ...
206. lappuse
... believed Xerox " blew it " with the personal computer by not being able to success- fully commercialize the inventions at PARC . Now he believed the same thing was occurring with laser technology . Adams bristled , and things went ...
... believed Xerox " blew it " with the personal computer by not being able to success- fully commercialize the inventions at PARC . Now he believed the same thing was occurring with laser technology . Adams bristled , and things went ...
234. lappuse
... believed we had pulled off a marketing coup . " Wow , " Steve said , “ that was really interesting . I think he might really do it , you know . ” " This is France , " warned Jean - Jacques . " You have to be careful . You don't know ...
... believed we had pulled off a marketing coup . " Wow , " Steve said , “ that was really interesting . I think he might really do it , you know . ” " This is France , " warned Jean - Jacques . " You have to be careful . You don't know ...
Saturs
Changing the Ground Rules | 20 |
Why There Are So Few Good Marketing People | 53 |
The Third Wave | 92 |
Autortiesības | |
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advertising Alan Kay Apple Computer Apple's asked became become began believed Bill Bill Atkinson Bill Campbell bottle bottlers building called campaign Challenge change the world Chiat/Day Coca-Cola Coke commercial company's competition consumer corporate America create creative crisis dealers decision desktop desktop publishing early employees engineers exciting executive staff felt future Gassée Gerry going HyperCard IBM PC IBM's ideas important industry innovation Jean-Louis Gassée John John Sculley Kendall knew launch Leezy Lisa look machine Markkula meeting Mike Mike Markkula million months never pany Pepsi Pepsi Challenge Pepsi-Cola PepsiCo percent personal computer puter Sculley sell Silicon Valley soft-drink someone Steve Jobs strategy success talk things third-wave thought tion told trying turned users vision walked Xerox
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Andy Grove: The Life and Times of an American Business Icon Richard S. Tedlow Ierobežota priekšskatīšana - 2007 |