Odyssey: Pepsi to Apple, a Journey of Adventure, Ideas, and the Future
In discussing his transition from Pepsi's president and CEO to marketing visionary of Apple Computers, the author shares his insights into marketing and management strategies and forecasts future business trends
1.3. rezultāts no 82.
I imagine that the greatest impact computers will make is not in guiding rockets to Mars , nor in eliminating payroll errors , nor in monitoring heart transplants so thoroughly they become infallible . No , the computer's greatest power ...
tive staff for the next two days , in marathon sessions on May 29 and 30 , from 7:00 a.m. until well into the night to hammer out our plan for a comeback . a Apple had become two different warring companies . Many of our best people in ...
Spinouts thus may well offer a way to enrich the market capitalization of the mother company and also allow the company to become larger and enhance its position without having to become big and fat in the habit of traditional ...
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Odyssey: Pepsi to Apple--a journey of adventure, ideas, and the futureLietotāja recenzija - Not Available - Book Verdict
The chairman and CEO of Apple Computer, with the aid of a Business Week editor, vividly describes how, after working as an executive for Pepsi-Cola, developing winning strategies in the Cola Wars, and ... Lasīt pilnu pārskatu
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