Odyssey: Pepsi to Apple, a Journey of Adventure, Ideas, and the FutureHarper & Row, 1987 - 450 lappuses Part drama, part business blueprint, Odyssey is above all the story of how a person who had the opportunity to experience both worlds-old and new, East and West Coast, formal and multidimensional-has so dramatically changed in the process. |
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1.–3. rezultāts no 82.
151. lappuse
... become infalli- ble . No , the computer's greatest power lies in its capacity to breed a new race — a race of questioners . The purest power computer technology affords is the ability to think in questions . Most of us worship answers ...
... become infalli- ble . No , the computer's greatest power lies in its capacity to breed a new race — a race of questioners . The purest power computer technology affords is the ability to think in questions . Most of us worship answers ...
207. lappuse
... become the market of the future . Increasingly , people needed better ways to communicate with each other , to more effectively persuade others of their ideas on paper . Alan Kay had taught me that the computer was " a communications ...
... become the market of the future . Increasingly , people needed better ways to communicate with each other , to more effectively persuade others of their ideas on paper . Alan Kay had taught me that the computer was " a communications ...
276. lappuse
... become two different warring companies . Many of our best people in the Apple II group , angry over the preferential treatment Macintosh people seemed to have , were leaving the com- pany . We sorely needed to rid ourselves of the ...
... become two different warring companies . Many of our best people in the Apple II group , angry over the preferential treatment Macintosh people seemed to have , were leaving the com- pany . We sorely needed to rid ourselves of the ...
Saturs
Changing the Ground Rules | 20 |
Why There Are So Few Good Marketing People | 53 |
The Third Wave | 92 |
Autortiesības | |
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advertising Alan Kay Apple Computer Apple's asked became become began believed Bill Bill Atkinson Bill Campbell bottle bottlers building called campaign Challenge change the world Chiat/Day Coca-Cola Coke commercial company's competition consumer corporate America create creative crisis dealers decision desktop desktop publishing early employees engineers exciting executive staff felt future Gassée Gerry going HyperCard IBM PC IBM's ideas important industry innovation Jean-Louis Gassée John John Sculley Kendall knew launch Leezy Lisa look machine Markkula meeting Mike Mike Markkula million months never pany Pepsi Pepsi Challenge Pepsi-Cola PepsiCo percent personal computer puter Sculley sell Silicon Valley soft-drink someone Steve Jobs strategy success talk things third-wave thought tion told trying turned users vision walked Xerox
Atsauces uz šo grāmatu
Andy Grove: The Life and Times of an American Business Icon Richard S. Tedlow Ierobežota priekšskatīšana - 2007 |