Odyssey: Pepsi to Apple, a Journey of Adventure, Ideas, and the Future
In discussing his transition from Pepsi's president and CEO to marketing visionary of Apple Computers, the author shares his insights into marketing and management strategies and forecasts future business trends
1.3. rezultāts no 73.
It became a distraction , too . People openly speculated over who would win . The subject became the total preoccupation of the managers . The tension was apparent , and you could overhear the conversations about it in the halls .
The meeting became a free - for - all . Whoever could attract the group's attention controlled the floor . It was difficult to distinguish between facts and opinions . People would have side conversations during executive presentations ...
The two groups became too competitive with each other . People were getting burned out . It was a mistake for other reasons , too . The organization created two power bases and removed me from day - to - day operating decisions .
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Odyssey: Pepsi to Apple--a journey of adventure, ideas, and the futureLietotāja recenzija - Not Available - Book Verdict
The chairman and CEO of Apple Computer, with the aid of a Business Week editor, vividly describes how, after working as an executive for Pepsi-Cola, developing winning strategies in the Cola Wars, and ... Lasīt pilnu pārskatu
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