Odyssey: Pepsi to Apple, a Journey of Adventure, Ideas, and the Future
In discussing his transition from Pepsi's president and CEO to marketing visionary of Apple Computers, the author shares his insights into marketing and management strategies and forecasts future business trends
1.3. rezultāts no 83.
I innocently asked . Well , he said , I know how much you've always liked international . How would you like to run our International Foods operations ? " " You mean including that French thing I just saw ?
he asked . You and I have done a lot against Coca - Cola over the years , but you're going to go up against IBM . And Apple is a little , tiny new company . I hope you know what you're getting yourself into , John .
Steve also asked if Apple would be interested in giving him a license for Macintosh software . Markkula seemed visibly irritated by Steve's remarks that other Apple people apparently were going to join Steve .
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Odyssey: Pepsi to Apple--a journey of adventure, ideas, and the futureLietotāja recenzija - Not Available - Book Verdict
The chairman and CEO of Apple Computer, with the aid of a Business Week editor, vividly describes how, after working as an executive for Pepsi-Cola, developing winning strategies in the Cola Wars, and ... Lasīt pilnu pārskatu
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