Odyssey: Pepsi to Apple, a Journey of Adventure, Ideas, and the Future
In discussing his transition from Pepsi's president and CEO to marketing visionary of Apple Computers, the author shares his insights into marketing and management strategies and forecasts future business trends
1.3. rezultāts no 71.
So at night , I lifted weights at the Bigelow Health Club to build the strength that would allow me effortlessly to haul a halfdozen cases of soda bottles on a two - wheel truck up and down the steps of cellar taverns .
The design of the computer would allow it to be priced as a consumer product . As a marketer , I could ensure that as they came off that assembly line they would get into the hands of the common man . I could apply the consumer ...
People rebelled , some refusing to work on products like MSDOS co - processors cards and IBM mainframe terminal emulators that would allow us to coexist with IBM . They feared the new direction was a sign that Apple was going to abandon ...
Lietotāju komentāri - Rakstīt atsauksmi
Odyssey: Pepsi to Apple--a journey of adventure, ideas, and the futureLietotāja recenzija - Not Available - Book Verdict
The chairman and CEO of Apple Computer, with the aid of a Business Week editor, vividly describes how, after working as an executive for Pepsi-Cola, developing winning strategies in the Cola Wars, and ... Lasīt pilnu pārskatu
Changing the Ground Rules
Why There Are So Few Good Marketing People
The Third Wave
12 citas sadaļas nav parādītas.
Citi izdevumi - Skatīt visu
Andy Grove: The Life and Times of an American Business Icon
Richard S. Tedlow
Ierobežota priekšskatīšana - 2007