Odyssey: Pepsi to Apple, a Journey of Adventure, Ideas, and the FutureHarper & Row, 1987 - 450 lappuses Part drama, part business blueprint, Odyssey is above all the story of how a person who had the opportunity to experience both worlds-old and new, East and West Coast, formal and multidimensional-has so dramatically changed in the process. |
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1.3. rezultāts no 71.
12. lappuse
... allow me effortlessly to haul a halfdozen cases of soda bottles on a two - wheel truck up and down the steps of cellar taverns . This was my first exposure to merchandising . I felt I had to understand the basics of the business , how ...
... allow me effortlessly to haul a halfdozen cases of soda bottles on a two - wheel truck up and down the steps of cellar taverns . This was my first exposure to merchandising . I felt I had to understand the basics of the business , how ...
108. lappuse
... allow it to be priced as a consumer product . As a marketer , I could ensure that as they came off that assembly line they would get into the hands of the common man . I could apply the consumer packaging and marketing lessons I had ...
... allow it to be priced as a consumer product . As a marketer , I could ensure that as they came off that assembly line they would get into the hands of the common man . I could apply the consumer packaging and marketing lessons I had ...
330. lappuse
... allow us to coexist with IBM . They feared the new direction was a sign that Apple was going to abandon the unique ... allowed us to coexist with IBM . Now we were ready to reach out into the next public circle- the sellers . We still ...
... allow us to coexist with IBM . They feared the new direction was a sign that Apple was going to abandon the unique ... allowed us to coexist with IBM . Now we were ready to reach out into the next public circle- the sellers . We still ...
Saturs
Boot Camp | 1 |
The Third Wave | 92 |
Fish on a Hook | 100 |
Autortiesības | |
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advertising Alan Kay Apple Computer Apple's asked became become began believed Bill Bill Atkinson Bill Campbell bottle bottlers building called campaign Challenge change the world Chiat/Day Coca-Cola Coke commercial company's competition consumer corporate America create creative crisis dealers decision desktop desktop publishing early employees engineers exciting executive staff felt future Gerry going HyperCard IBM PC IBM's ideas important industry innovation Jean-Louis Gassée John John Sculley Kendall knew launch Leezy Lisa look machine Markkula meeting Mike Mike Markkula million months never Nielsen pany Pepsi Pepsi Challenge Pepsi-Cola PepsiCo percent personal computer puter Sculley sell Silicon Valley soft-drink someone Steve Jobs strategy success talk things third-wave thought tion told trying turned users vision walked Xerox
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Andy Grove: The Life and Times of an American Business Icon Richard S. Tedlow Ierobežota priekšskatīšana - 2007 |