Odyssey: Pepsi to Apple, a Journey of Adventure, Ideas, and the FutureHarper & Row, 1987 - 450 lappuses Part drama, part business blueprint, Odyssey is above all the story of how a person who had the opportunity to experience both worlds-old and new, East and West Coast, formal and multidimensional-has so dramatically changed in the process. |
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1.–3. rezultāts no 78.
44. lappuse
... advertising , of course , suffers from lack of believability . But this is particularly true of highly competitive advertising . Indeed , Brillo soap pads were then running a comparative advertising cam- paign against SOS . Each brand ...
... advertising , of course , suffers from lack of believability . But this is particularly true of highly competitive advertising . Indeed , Brillo soap pads were then running a comparative advertising cam- paign against SOS . Each brand ...
194. lappuse
... advertising campaign in the company's history . If we could simply add just a 1 percent penetration of households a year , it would produce almost a million more sales for the Apple II family of products . We put more advertising ...
... advertising campaign in the company's history . If we could simply add just a 1 percent penetration of households a year , it would produce almost a million more sales for the Apple II family of products . We put more advertising ...
348. lappuse
... advertising agency . " We viewed our advertising agency as something of a strategic marketing department , making it privy to Apple's most confidential and sensitive projects . We had always used advertising to differentiate ourselves ...
... advertising agency . " We viewed our advertising agency as something of a strategic marketing department , making it privy to Apple's most confidential and sensitive projects . We had always used advertising to differentiate ourselves ...
Saturs
Changing the Ground Rules | 20 |
Why There Are So Few Good Marketing People | 53 |
The Third Wave | 92 |
Autortiesības | |
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Atsauces uz šo grāmatu
Andy Grove: The Life and Times of an American Business Icon Richard S. Tedlow Ierobežota priekšskatīšana - 2007 |