Odyssey: Pepsi to Apple, a Journey of Adventure, Ideas, and the FutureHarper & Row, 1987 - 450 lappuses Part drama, part business blueprint, Odyssey is above all the story of how a person who had the opportunity to experience both worlds-old and new, East and West Coast, formal and multidimensional-has so dramatically changed in the process. |
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1.–3. rezultāts no 58.
54. lappuse
... able to zoom out to look for fairly fundamental shifts in buying styles . These are never obvious when you're looking at an industry on a quarter - to - quarter or even a year - to - year basis . But this is not enough : the marketer ...
... able to zoom out to look for fairly fundamental shifts in buying styles . These are never obvious when you're looking at an industry on a quarter - to - quarter or even a year - to - year basis . But this is not enough : the marketer ...
172. lappuse
... able to do something that would look exciting on television . " Is it worth exploring doing something like a Pepsi Challenge ? There we had a better product than Coke , and we got credibility for it because we let people see the ...
... able to do something that would look exciting on television . " Is it worth exploring doing something like a Pepsi Challenge ? There we had a better product than Coke , and we got credibility for it because we let people see the ...
363. lappuse
... able to cus- tomize the learning process to best fit the specific needs of the individual . Some are intimidated by ... able to create their own computer agents , semi - intelligent processes that could carry out tasks , find resources ...
... able to cus- tomize the learning process to best fit the specific needs of the individual . Some are intimidated by ... able to create their own computer agents , semi - intelligent processes that could carry out tasks , find resources ...
Saturs
Changing the Ground Rules | 20 |
Why There Are So Few Good Marketing People | 53 |
The Third Wave | 92 |
Autortiesības | |
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advertising Alan Kay Apple Computer Apple's asked became become began believed Bill Bill Atkinson Bill Campbell bottle bottlers building called campaign Challenge change the world Chiat/Day Coca-Cola Coke commercial company's competition consumer corporate America create creative crisis dealers decision desktop desktop publishing early employees engineers exciting executive staff felt future Gassée Gerry going HyperCard IBM PC IBM's ideas important industry innovation Jean-Louis Gassée John John Sculley Kendall knew launch Leezy Lisa look machine Markkula meeting Mike Mike Markkula million months never pany Pepsi Pepsi Challenge Pepsi-Cola PepsiCo percent personal computer puter Sculley sell Silicon Valley soft-drink someone Steve Jobs strategy success talk things third-wave thought tion told trying turned users vision walked Xerox
Atsauces uz šo grāmatu
Andy Grove: The Life and Times of an American Business Icon Richard S. Tedlow Ierobežota priekšskatīšana - 2007 |