Odyssey: Pepsi to Apple, a Journey of Adventure, Ideas, and the FutureHarper & Row, 1987 - 450 lappuses Part drama, part business blueprint, Odyssey is above all the story of how a person who had the opportunity to experience both worlds-old and new, East and West Coast, formal and multidimensional-has so dramatically changed in the process. |
No grāmatas satura
1.–3. rezultāts no 53.
87. lappuse
... York with a celebrity . ” " How are you feeling about things ? " he asked . " I'm really excited about what you guys are doing , ” I said . “ I think you are changing the world . " " Well , I really think you're the guy . I want you to ...
... York with a celebrity . ” " How are you feeling about things ? " he asked . " I'm really excited about what you guys are doing , ” I said . “ I think you are changing the world . " " Well , I really think you're the guy . I want you to ...
424. lappuse
... York, Boston, Los Angeles, San Francisco and Cupertino; we even retraced the footsteps of my walk with Steve Jobs through Central Park. Harriet significantly enriched my ideas, often challenging me to come up with newer and fresher ...
... York, Boston, Los Angeles, San Francisco and Cupertino; we even retraced the footsteps of my walk with Steve Jobs through Central Park. Harriet significantly enriched my ideas, often challenging me to come up with newer and fresher ...
. lappuse
... than a dec- New York , London , and Washington . of My od or opia meant to suggest that this book is in any way an der Inc. Odyssey is entirely the work of the are not intended to , represent the statements Zimberoff / Game L.
... than a dec- New York , London , and Washington . of My od or opia meant to suggest that this book is in any way an der Inc. Odyssey is entirely the work of the are not intended to , represent the statements Zimberoff / Game L.
Saturs
Changing the Ground Rules | 20 |
Why There Are So Few Good Marketing People | 53 |
The Third Wave | 92 |
Autortiesības | |
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advertising Alan Kay Apple Computer Apple's asked became become began believed Bill Bill Atkinson Bill Campbell bottle bottlers building called campaign Challenge change the world Chiat/Day Coca-Cola Coke commercial company's competition consumer corporate America create creative crisis dealers decision desktop desktop publishing early employees engineers exciting executive staff felt future Gassée Gerry going HyperCard IBM PC IBM's ideas important industry innovation Jean-Louis Gassée John John Sculley Kendall knew launch Leezy Lisa look machine Markkula meeting Mike Mike Markkula million months never pany Pepsi Pepsi Challenge Pepsi-Cola PepsiCo percent personal computer puter Sculley sell Silicon Valley soft-drink someone Steve Jobs strategy success talk things third-wave thought tion told trying turned users vision walked Xerox
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