Odyssey: Pepsi to Apple, a Journey of Adventure, Ideas, and the Future
In discussing his transition from Pepsi's president and CEO to marketing visionary of Apple Computers, the author shares his insights into marketing and management strategies and forecasts future business trends
1.3. rezultāts no 53.
A year later , I saw her again at a Pepsi dinner I was hosting at New York's Sign of the Dove restaurant . By now I was again divorced and working closely with her husband , Harry Hersh , a key member of our marketing team .
John and I met in Florida, New York, Boston, Los Angeles, San Francisco and Cupertino; we even retraced the footsteps of my walk with Steve Jobs through Central Park. Harriet significantly enriched my ideas, often challenging me to come ...
He has reported on business topics for more than a decw York , London , and Washington . heant to suggest that this book is in any way an i inc Odyssey is entirely the work of the or not intended to represent the statement Ymberoff ...
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Odyssey: Pepsi to Apple--a journey of adventure, ideas, and the futureLietotāja recenzija - Not Available - Book Verdict
The chairman and CEO of Apple Computer, with the aid of a Business Week editor, vividly describes how, after working as an executive for Pepsi-Cola, developing winning strategies in the Cola Wars, and ... Lasīt pilnu pārskatu
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