Odyssey: Pepsi to Apple, a Journey of Adventure, Ideas, and the Future

Pirmais vāks
Harper & Row, 1987 - 450 lappuses
2 Atsauksmes
Atsauksmes netiek pārbaudītas, taču Google meklē viltus saturu un noņem to, ja tāds tiek identificēts.
Part drama, part business blueprint, Odyssey is above all the story of how a person who had the opportunity to experience both worlds-old and new, East and West Coast, formal and multidimensional-has so dramatically changed in the process.

No grāmatas satura

Lietotāju komentāri - Rakstīt atsauksmi

Atsauksmes netiek pārbaudītas, taču Google meklē viltus saturu un noņem to, ja tāds tiek identificēts.

Odyssey: Pepsi to Apple--a journey of adventure, ideas, and the future

Lietotāja recenzija  - Not Available - Book Verdict

The chairman and CEO of Apple Computer, with the aid of a Business Week editor, vividly describes how, after working as an executive for Pepsi-Cola, developing winning strategies in the Cola Wars, and ... Lasīt pilnu pārskatu

Saturs

Changing the Ground Rules
20
Why There Are So Few Good Marketing People
53
The Third Wave
92
Autortiesības

12 citas sadaļas nav parādītas.

Citi izdevumi - Skatīt visu

Bieži izmantoti vārdi un frāzes

Bibliogrāfiskā informācija