Odyssey: Pepsi to Apple, a Journey of Adventure, Ideas, and the Future
In discussing his transition from Pepsi's president and CEO to marketing visionary of Apple Computers, the author shares his insights into marketing and management strategies and forecasts future business trends
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Every time Couch explained something , Steve would interrupt . Couch spoke about what the computer did , while Steve always talked about how it would revolutionize life and work . Steve's comments were as irrepressible and impetuous as ...
No one was better at this than Steve . I remember once going with him to visit Dr. Edwin Land , the inventor and founder of Polaroid Corp. , at his laboratory in Cambridge , Massachusetts . The world is like this fertile field that's ...
then hoped the two of us could figure out how Steve could again make a real contribution to Apple . But he obviously had no interest in doing that because I never heard from him . The first I was aware of his plans was when I saw the ...
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Odyssey: Pepsi to Apple--a journey of adventure, ideas, and the futureLietotāja recenzija - Not Available - Book Verdict
The chairman and CEO of Apple Computer, with the aid of a Business Week editor, vividly describes how, after working as an executive for Pepsi-Cola, developing winning strategies in the Cola Wars, and ... Lasīt pilnu pārskatu
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