Odyssey: Pepsi to Apple, a Journey of Adventure, Ideas, and the FutureHarper & Row, 1987 - 450 lappuses Part drama, part business blueprint, Odyssey is above all the story of how a person who had the opportunity to experience both worlds-old and new, East and West Coast, formal and multidimensional-has so dramatically changed in the process. |
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1.–3. rezultāts no 98.
28. lappuse
... Pepsi Generation , " captured the exuberance of youth splashing through ocean waves , flipping Frisbees through the air , and driving dune buggies on a sandy beach . The message was that Pepsi was an integral part of this enviable ...
... Pepsi Generation , " captured the exuberance of youth splashing through ocean waves , flipping Frisbees through the air , and driving dune buggies on a sandy beach . The message was that Pepsi was an integral part of this enviable ...
43. lappuse
Pepsi to Apple, a Journey of Adventure, Ideas, and the Future John Sculley, John A. Byrne. sumers overwhelmingly favored the taste of Pepsi over Coke . But Pepsi only won the taste test when both Pepsi and Coke remained unidentified . At ...
Pepsi to Apple, a Journey of Adventure, Ideas, and the Future John Sculley, John A. Byrne. sumers overwhelmingly favored the taste of Pepsi over Coke . But Pepsi only won the taste test when both Pepsi and Coke remained unidentified . At ...
51. lappuse
Pepsi to Apple, a Journey of Adventure, Ideas, and the Future John Sculley, John A. Byrne. of other weak and fragmented brands . Coke users were satisfied with the taste of the product . Nonetheless , the Challenge helped to flatten Coke ...
Pepsi to Apple, a Journey of Adventure, Ideas, and the Future John Sculley, John A. Byrne. of other weak and fragmented brands . Coke users were satisfied with the taste of the product . Nonetheless , the Challenge helped to flatten Coke ...
Saturs
Changing the Ground Rules | 20 |
Why There Are So Few Good Marketing People | 53 |
The Third Wave | 92 |
Autortiesības | |
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advertising Alan Kay Apple Computer Apple's asked became become began believed Bill Bill Atkinson Bill Campbell bottle bottlers building called campaign Challenge change the world Chiat/Day Coca-Cola Coke commercial company's competition consumer corporate America create creative crisis dealers decision desktop desktop publishing early employees engineers exciting executive staff felt future Gassée Gerry going HyperCard IBM PC IBM's ideas important industry innovation Jean-Louis Gassée John John Sculley Kendall knew launch Leezy Lisa look machine Markkula meeting Mike Mike Markkula million months never pany Pepsi Pepsi Challenge Pepsi-Cola PepsiCo percent personal computer puter Sculley sell Silicon Valley soft-drink someone Steve Jobs strategy success talk things third-wave thought tion told trying turned users vision walked Xerox
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