Odyssey: Pepsi to Apple, a Journey of Adventure, Ideas, and the Future
In discussing his transition from Pepsi's president and CEO to marketing visionary of Apple Computers, the author shares his insights into marketing and management strategies and forecasts future business trends
1.3. rezultāts no 46.
Mike Markkula greeted me in shirtsleeves and a pair of casual trousers . I was the only one on the floor in a suit . I felt awkward and surprised that most people at Apple were less formally dressed than PepsiCo's maintenance staff .
Mike Markkula did . Small of stature , intensely private , he has been Apple's unsung hero , the Fifth Beatle who works quietly in the background , the company's stabilizing force . All three founders were a study in opposites .
It wasn't until after my presentation that Mike revealed that he had spent the previous week interviewing some thirty - five people at Apple to gain an independent understanding of our problems . It became clear that if I hadn't been ...
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Odyssey: Pepsi to Apple--a journey of adventure, ideas, and the futureLietotāja recenzija - Not Available - Book Verdict
The chairman and CEO of Apple Computer, with the aid of a Business Week editor, vividly describes how, after working as an executive for Pepsi-Cola, developing winning strategies in the Cola Wars, and ... Lasīt pilnu pārskatu
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