Odyssey: Pepsi to Apple, a Journey of Adventure, Ideas, and the Future
In discussing his transition from Pepsi's president and CEO to marketing visionary of Apple Computers, the author shares his insights into marketing and management strategies and forecasts future business trends
1.3. rezultāts no 86.
There was the Lisa computer division , and Steve's Macintosh team , which hadn't yet introduced a product . The Macintosh group , though , believed its product would be better than Lisa or anything else that Apple had ever done .
See also Ads; Business market; Home and education market Apple Computer and, 70,128, 14244, 19496, 209 Macintosh, 85, 108, 16978, 195, 21215, 228 bottlers and, 2122, 101 CEO perspective needed for 55 changing ground rules and, ...
See Cola Wars Diet Pepsi, 910 functional structure and, 277 image of 2728 Macintosh screen display of 84 McKinsey study of 1416 Nielsen ratings and, 104 Nixon-Kruschchev Kitchen Debate" and, 8 Pepsi Free, 52 Pepsi Generation" ...
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Odyssey: Pepsi to Apple--a journey of adventure, ideas, and the futureLietotāja recenzija - Not Available - Book Verdict
The chairman and CEO of Apple Computer, with the aid of a Business Week editor, vividly describes how, after working as an executive for Pepsi-Cola, developing winning strategies in the Cola Wars, and ... Lasīt pilnu pārskatu
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