Odyssey: Pepsi to Apple, a Journey of Adventure, Ideas, and the FutureHarper & Row, 1987 - 450 lappuses Part drama, part business blueprint, Odyssey is above all the story of how a person who had the opportunity to experience both worlds-old and new, East and West Coast, formal and multidimensional-has so dramatically changed in the process. |
No grāmatas satura
1.–3. rezultāts no 87.
241. lappuse
... Macintosh people represented the best of Apple . Now he and his Macintosh cohorts began to openly call every- one else in the company " bozos . " It got to the point where non- Macintosh people began wearing buttons with a line running ...
... Macintosh people represented the best of Apple . Now he and his Macintosh cohorts began to openly call every- one else in the company " bozos . " It got to the point where non- Macintosh people began wearing buttons with a line running ...
345. lappuse
... Macintosh at a still turbulent time . Gates and I hammered out a compromise license agreement , which was satis- factory to Microsoft yet protected the integrity of our Macintosh technology for Apple . That was an important event . This ...
... Macintosh at a still turbulent time . Gates and I hammered out a compromise license agreement , which was satis- factory to Microsoft yet protected the integrity of our Macintosh technology for Apple . That was an important event . This ...
443. lappuse
... Macintosh , 156–65 , 168–82 advertising for , 169–78 " lemmings " commercial , 212–15 , 228 " 1984 " commercial , 170–78 , 181–82 , 190 , 212-13 , 222 , 224 , 350 " Power to Be Your Best " campaign , 379-83 Apple II computer team ...
... Macintosh , 156–65 , 168–82 advertising for , 169–78 " lemmings " commercial , 212–15 , 228 " 1984 " commercial , 170–78 , 181–82 , 190 , 212-13 , 222 , 224 , 350 " Power to Be Your Best " campaign , 379-83 Apple II computer team ...
Saturs
Changing the Ground Rules | 20 |
Why There Are So Few Good Marketing People | 53 |
The Third Wave | 92 |
Autortiesības | |
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advertising Alan Kay Apple Computer Apple's asked became become began believed Bill Bill Atkinson Bill Campbell bottle bottlers building called campaign Challenge change the world Chiat/Day Coca-Cola Coke commercial company's competition consumer corporate America create creative crisis dealers decision desktop desktop publishing early employees engineers exciting executive staff felt future Gassée Gerry going HyperCard IBM PC IBM's ideas important industry innovation Jean-Louis Gassée John John Sculley Kendall knew launch Leezy Lisa look machine Markkula meeting Mike Mike Markkula million months never pany Pepsi Pepsi Challenge Pepsi-Cola PepsiCo percent personal computer puter Sculley sell Silicon Valley soft-drink someone Steve Jobs strategy success talk things third-wave thought tion told trying turned users vision walked Xerox
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Andy Grove: The Life and Times of an American Business Icon Richard S. Tedlow Ierobežota priekšskatīšana - 2007 |