Odyssey: Pepsi to Apple, a Journey of Adventure, Ideas, and the Future
In discussing his transition from Pepsi's president and CEO to marketing visionary of Apple Computers, the author shares his insights into marketing and management strategies and forecasts future business trends
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He wanted to see how John was doing and whether he was okay . Nan , this has been really tough on him , ' he said . Is he okay ? And I said , As well as can be expected . How did it go ? I haven't seen Steve .
Harriet and I then persuaded John A. Byrne, management editor of Business Week, to devote the next eleven months of his life as the coauthor of this story. From the start, it was a true team project. We mapped out the ...
Pepsi to Apple--a Journey of Adventure, Ideas, and the Future John Sculley, John A. Byrne. 4. STANFORD UNIVERSITY LIBRARIES STANFORD AUX|LIARY LIBRARY STANFORD, CALIFORNLA 94.305-6004 (650). Ross, Harold, 184 Rothschild, Jacob, ...
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Odyssey: Pepsi to Apple--a journey of adventure, ideas, and the futureLietotāja recenzija - Not Available - Book Verdict
The chairman and CEO of Apple Computer, with the aid of a Business Week editor, vividly describes how, after working as an executive for Pepsi-Cola, developing winning strategies in the Cola Wars, and ... Lasīt pilnu pārskatu
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