Odyssey: Pepsi to Apple, a Journey of Adventure, Ideas, and the Future
In discussing his transition from Pepsi's president and CEO to marketing visionary of Apple Computers, the author shares his insights into marketing and management strategies and forecasts future business trends
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... 98 Industrial age , second - wave companies and , 92-93 Information age , 150 , 181 future of , 390 individualism ... 244-45 as celebrity , 61 , 87 , 211 Debi Coleman and , 281 computer revolution and , 192 computer technology and ...
209, 290, 319, 321, 324 Apple Computer in, 93, 32829 automobile industry and, 385 computer industry crisis of 1985 ... 281 computer revolution and, 192 computer technology and, 81 crisis at Apple and, 23537, 25761, 27475, 28487, ...
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Odyssey: Pepsi to Apple--a journey of adventure, ideas, and the futureLietotāja recenzija - Not Available - Book Verdict
The chairman and CEO of Apple Computer, with the aid of a Business Week editor, vividly describes how, after working as an executive for Pepsi-Cola, developing winning strategies in the Cola Wars, and ... Lasīt pilnu pārskatu
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