Odyssey: Pepsi to Apple, a Journey of Adventure, Ideas, and the Future
In discussing his transition from Pepsi's president and CEO to marketing visionary of Apple Computers, the author shares his insights into marketing and management strategies and forecasts future business trends
1.3. rezultāts no 46.
sumers overwhelmingly favored the taste of Pepsi over Coke . But Pepsi only won the taste test when both Pepsi and Coke remained unidentified . At the time , we didn't know how to exploit this competitive advantage , so we didn't act ...
Now Coke was publicly attacking us by name , charging that the Challenge was unethical , that it would destroy the soft - drink industry by turning soda into a commodity . Coca - Cola became obsessed with the idea that someone else ...
Coke users were satisfied with the taste of the product . Nonetheless , the Challenge helped to flatten Coke sales , allowing Pepsi virtually all the gains . Failing to erode the Challenge's effectiveness , Coca - Cola hit on another ...
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Odyssey: Pepsi to Apple--a journey of adventure, ideas, and the futureLietotāja recenzija - Not Available - Book Verdict
The chairman and CEO of Apple Computer, with the aid of a Business Week editor, vividly describes how, after working as an executive for Pepsi-Cola, developing winning strategies in the Cola Wars, and ... Lasīt pilnu pārskatu
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