Odyssey: Pepsi to Apple, a Journey of Adventure, Ideas, and the FutureHarper & Row, 1987 - 450 lappuses Part drama, part business blueprint, Odyssey is above all the story of how a person who had the opportunity to experience both worlds-old and new, East and West Coast, formal and multidimensional-has so dramatically changed in the process. |
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1.–3. rezultāts no 48.
48. lappuse
... Challenge . Even after a bottler agreed to go into the Challenge , it was not unusual for him to call back a few days later saying he suffered many sleepless nights from nightmares that he had lost the Challenge in his franchise . Our ...
... Challenge . Even after a bottler agreed to go into the Challenge , it was not unusual for him to call back a few days later saying he suffered many sleepless nights from nightmares that he had lost the Challenge in his franchise . Our ...
49. lappuse
... Challenge as a major event , a battle to be fought in our long - term war against Coke . Weeks before a Challenge would debut , we would begin quality tests on the product . If it failed to measure up , we would improve its taste so ...
... Challenge as a major event , a battle to be fought in our long - term war against Coke . Weeks before a Challenge would debut , we would begin quality tests on the product . If it failed to measure up , we would improve its taste so ...
51. lappuse
... Challenge helped to flatten Coke sales , allowing Pepsi virtually all the gains . Failing to erode the Challenge's effectiveness , Coca - Cola hit on another strategy . It became far more aggressive in the early 1980s under new Coca ...
... Challenge helped to flatten Coke sales , allowing Pepsi virtually all the gains . Failing to erode the Challenge's effectiveness , Coca - Cola hit on another strategy . It became far more aggressive in the early 1980s under new Coca ...
Saturs
Changing the Ground Rules | 20 |
Why There Are So Few Good Marketing People | 53 |
The Third Wave | 92 |
Autortiesības | |
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advertising Alan Kay Apple Computer Apple's asked became become began believed Bill Bill Atkinson Bill Campbell bottle bottlers building called campaign Challenge change the world Chiat/Day Coca-Cola Coke commercial company's competition consumer corporate America create creative crisis dealers decision desktop desktop publishing early employees engineers exciting executive staff felt future Gassée Gerry going HyperCard IBM PC IBM's ideas important industry innovation Jean-Louis Gassée John John Sculley Kendall knew launch Leezy Lisa look machine Markkula meeting Mike Mike Markkula million months never pany Pepsi Pepsi Challenge Pepsi-Cola PepsiCo percent personal computer puter Sculley sell Silicon Valley soft-drink someone Steve Jobs strategy success talk things third-wave thought tion told trying turned users vision walked Xerox
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Andy Grove: The Life and Times of an American Business Icon Richard S. Tedlow Ierobežota priekšskatīšana - 2007 |