Odyssey: Pepsi to Apple, a Journey of Adventure, Ideas, and the Future
In discussing his transition from Pepsi's president and CEO to marketing visionary of Apple Computers, the author shares his insights into marketing and management strategies and forecasts future business trends
1.3. rezultāts no 45.
I would get daily sales reports from Bill Campbell . Some days , we wouldn't fill many orders at all . We've got to find a way to get it up , I implored Bill at our early - morning executive staff sessions .
This was more than just another program from one of the true computer wizards of the Valley . It was a personal creative effort born of emotion and trauma After the Macintosh was launched , Bill tried to develop for us a ...
I decided to call together the executive staff and allow Bill a chance to tell his story in person . I urged support of the project , and we eventually struck a deal with Bill under which Apple would either agree to " bundle HyperCard ...
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Odyssey: Pepsi to Apple--a journey of adventure, ideas, and the futureLietotāja recenzija - Not Available - Book Verdict
The chairman and CEO of Apple Computer, with the aid of a Business Week editor, vividly describes how, after working as an executive for Pepsi-Cola, developing winning strategies in the Cola Wars, and ... Lasīt pilnu pārskatu
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