Odyssey: Pepsi to Apple, a Journey of Adventure, Ideas, and the Future
In discussing his transition from Pepsi's president and CEO to marketing visionary of Apple Computers, the author shares his insights into marketing and management strategies and forecasts future business trends
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Pepsi to Apple--a Journey of Adventure, Ideas, and the Future John Sculley, John A. Byrne. Harriet and I then persuaded John A. Byrne, management editor of Business Week, to devote the next eleven months of his life as the coauthor of ...
Apple Computer , Inc. ( cont ) marketing by , 66 , 128 , 142 , 194-96 , 209 , 214 , 284-87 event marketing , 21726 name origin , 140-41 PepsiCo compared to , 155 , 368 , 370 , 389 planning at , 29297 original business plan for ...
Management Information Systems (MIS) at Apple Computer, 187 computers and, 65 Steve Jobs and, 87 Mangold, Chuck, 12, 1718, 2526, 167 Apple job offer to Sculley and, 112 Cola Wars and, 3335 on John Sculley, 33 Mangold, Jim, 2526, ...
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Odyssey: Pepsi to Apple--a journey of adventure, ideas, and the futureLietotāja recenzija - Not Available - Book Verdict
The chairman and CEO of Apple Computer, with the aid of a Business Week editor, vividly describes how, after working as an executive for Pepsi-Cola, developing winning strategies in the Cola Wars, and ... Lasīt pilnu pārskatu
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