Odyssey: Pepsi to Apple, a Journey of Adventure, Ideas, and the Future
In discussing his transition from Pepsi's president and CEO to marketing visionary of Apple Computers, the author shares his insights into marketing and management strategies and forecasts future business trends
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Pepsi to Apple, a Journey of Adventure, Ideas, and the Future John Sculley, John A. Byrne. a little success . ... We had to rebuild the network of thirdparty companies so crucial to Apple's success . And we had to demonstrate that while ...
Management Information Systems (MIS) at Apple Computer, 187 computers and, 65 Steve Jobs and, 87 Mangold, Chuck, 12, ... 5960, 63,67 Apple's original business plan as drafted by, 38788 crisis at Apple and, 26975 current pursuits of ...
Pepsi to Apple--a Journey of Adventure, Ideas, and the Future John Sculley, John A. Byrne. Technology (cont) information, 4012 Navigator (21st-century computer) and, 40316 planning and, 29596 proprietary, 34445, 386 in Silicon ...
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Odyssey: Pepsi to Apple--a journey of adventure, ideas, and the futureLietotāja recenzija - Not Available - Book Verdict
The chairman and CEO of Apple Computer, with the aid of a Business Week editor, vividly describes how, after working as an executive for Pepsi-Cola, developing winning strategies in the Cola Wars, and ... Lasīt pilnu pārskatu
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