Odyssey: Pepsi to Apple, a Journey of Adventure, Ideas, and the FutureHarper & Row, 1987 - 450 lappuses Part drama, part business blueprint, Odyssey is above all the story of how a person who had the opportunity to experience both worlds-old and new, East and West Coast, formal and multidimensional-has so dramatically changed in the process. |
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1.–3. rezultāts no 83.
329. lappuse
... Apple , the consumer products com- pany , had to become Apple the high - performance solutions com- pany . In a major change of Apple's philosophy , I had publicly an- nounced that we would begin to introduce devices that would allow Apple ...
... Apple , the consumer products com- pany , had to become Apple the high - performance solutions com- pany . In a major change of Apple's philosophy , I had publicly an- nounced that we would begin to introduce devices that would allow Apple ...
348. lappuse
... Apple's advertising needs were changing faster than the agency's ability to meet them . Chiat / Day was a superb creative shop , but Apple's needs were now vastly different . We were trying to reposition a company , not stun the world ...
... Apple's advertising needs were changing faster than the agency's ability to meet them . Chiat / Day was a superb creative shop , but Apple's needs were now vastly different . We were trying to reposition a company , not stun the world ...
436. lappuse
... Apple Computer , Inc. ( cont . ) marketing by , 66 , 128 , 142 , 194–96 , 209 , 214 , 284-87 event marketing , 217-26 ... Apple's other product lines and , 128 AppleLink , 426 Apple Software , 391–92 Apple Talk , 165 , 204 , 208 , 227 ...
... Apple Computer , Inc. ( cont . ) marketing by , 66 , 128 , 142 , 194–96 , 209 , 214 , 284-87 event marketing , 217-26 ... Apple's other product lines and , 128 AppleLink , 426 Apple Software , 391–92 Apple Talk , 165 , 204 , 208 , 227 ...
Saturs
Changing the Ground Rules | 20 |
Why There Are So Few Good Marketing People | 53 |
The Third Wave | 92 |
Autortiesības | |
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Andy Grove: The Life and Times of an American Business Icon Richard S. Tedlow Ierobežota priekšskatīšana - 2007 |