Odyssey: Pepsi to Apple, a Journey of Adventure, Ideas, and the Future
In discussing his transition from Pepsi's president and CEO to marketing visionary of Apple Computers, the author shares his insights into marketing and management strategies and forecasts future business trends
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The commercials were successful because they articulated a lifestyle to which a new , more affluent , generation of Americans could aspire , a generation which , of course , drank Pepsi . It showed life as people want it to be , without ...
It appealed to Americans ' natural instincts to root for the underdog . As a weak player in the Texas ... It was a war between the colas in which all of America could play and it was wildly successful . While we hadn't knocked Coke ...
6 5 The Guy from Corporate America و The meeting was like nothing I had ever experienced . Ever . I had been in my new job only a few days when we left Cupertino for a three - day off - site session at Pajaro Dunes , a popular ...
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Odyssey: Pepsi to Apple--a journey of adventure, ideas, and the futureLietotāja recenzija - Not Available - Book Verdict
The chairman and CEO of Apple Computer, with the aid of a Business Week editor, vividly describes how, after working as an executive for Pepsi-Cola, developing winning strategies in the Cola Wars, and ... Lasīt pilnu pārskatu
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