Odyssey: Pepsi to Apple--a Journey of Adventure, Ideas, and the Future

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Harper & Row, 1987 - 450 lappuses
In discussing his transition from Pepsi's president and CEO to marketing visionary of Apple Computers, the author shares his insights into marketing and management strategies and forecasts future business trends

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Odyssey: Pepsi to Apple--a journey of adventure, ideas, and the future

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The chairman and CEO of Apple Computer, with the aid of a Business Week editor, vividly describes how, after working as an executive for Pepsi-Cola, developing winning strategies in the Cola Wars, and ... Lasīt pilnu pārskatu

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