The Business of Software: What Every Manager, Programmer, and Entrepreneur Must Know to Thrive and Survive in Good Times and BadSimon and Schuster, 2004. gada 15. marts - 352 lappuses The world's leading expert on the global software industry and coauthor of the bestseller Microsoft Secrets reveals the inner workings of software giants like IBM, Microsoft, and Netscape and shows what it takes to create, develop, and manage a successful company -- in good times and bad -- in the most fiercely competitive business in the world. In the $600 billion software industry it is the business, not the technology, that determines success or failure. This fact -- one that thousands of once glamorous start-ups have unhappily discovered for themselves -- is the well-documented conclusion of this enormously readable and revealing new book by Michael Cusumano, based on nearly twenty years of research and consulting with software producers around the world. Cusumano builds on dozens of personal experiences and case studies to show how issues of strategy and organization are irrevocably linked with those of managing the technology and demonstrates that a thorough understanding of these issues is vital to success. At the heart of the book Cusumano poses seven questions that underpin a three-pronged management framework. He argues that companies must adopt one of three basic business models: become a products company at one end of the strategic spectrum, a services company at the other end, or a hybrid solutions company in between. The author describes the characteristics of the different models, evaluates their strengths and weaknesses, and shows how each is more or less appropriate for different stages in the evolution of a business as well as in good versus bad economic times. Readers will also find invaluable Cusumano's treatment of software development issues ranging from architecture and teams to project management and testing, as well as two chapters devoted to what it takes to create a successful software start-up. Highlights include eight fundamental guidelines for evaluating potential software winners and Cusumano's probing analysis, based on firsthand knowledge, of ten start-ups that have met with varying degrees of success. The Business of Software is timely essential reading for managers, programmers, entrepreneurs, and others who follow the global software industry. |
Saturs
1 | |
24 | |
Services Products and More Services How Software | 86 |
Best Practices in Software Development | 128 |
Software Entrepreneurship Essential Elements | 195 |
Startup Case Studies Software Products Services | 215 |
Conclusion The Ideal Versus Realistic Software Business | 272 |
Notes | 303 |
Index | 321 |
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The Business of Software: What Every Manager, Programmer, and Entrepreneur ... Michael A. Cusumano Ierobežota priekšskatīšana - 2004 |
Bieži izmantoti vārdi un frāzes
Appendix Table applications architecture BEA Systems become browser bugs business model Business Objects changes Chapter company’s complementors Compuware consulting costs create crosoft customers Cusumano Cybergnostic daily builds database employees entrepreneurs example firms firstRain funding hardware horizontal hybrid solutions i2 Technologies IBM’s industry Infinium Infosys innovation Internet Investhink investment investors Japan Japanese Linux mainframe management team Marex mass markets ment Michael million NetNumina Netscape niche NuMega offer Oneworld open-source operating system Oracle outsourcing pany PC software PeopleSoft percent personal computers platform leader potential problems prod product sales products and services products business profit programming sell servers services and maintenance services companies soft software business software development Software Engineering software factories software license software products companies start-up strategy Sun Microsystems technical testers testing tion tomers ucts upgrades users vendors venture vertical ware Windows
Populāri fragmenti
119. lappuse - The basic idea behind open source is very simple: When programmers can read, redistribute, and modify the source code for a piece of software, the software evolves. People improve it, people adapt it, people fix bugs. And this can happen at a speed that, if one is used to the slow pace of conventional software development, seems astonishing.
78. lappuse - GAAP is developed by the Financial Accounting Standards Board (FASB), the American Institute of Certified Public Accountants (AICPA), and the Securities and Exchange Commission (SEC).
302. lappuse - Kemerer, A Quantitative Analysis of US and Japanese Practice and Performance in Software Development.
156. lappuse - ... and make people share responsibilities and work in small, nimble teams. What Microsoft tries to do is allow many small teams and individuals enough freedom to work in parallel yet still function as one large team, so they can build large-scale products relatively quickly and cheaply. The teams also adhere to a few rigid rules that enforce a high degree of coordination and communication. For example, one of the few rules developers must follow is that, on whatever day they decide to check in their...
153. lappuse - The feature teams go through a complete cycle of development, feature integration, testing, and fixing problems in each milestone sub-project. Moreover, throughout the whole project, the feature teams synchronize their work by building the product, and by finding and fixing errors, on a daily and weekly basis. At the end of a milestone sub-project, the developers fix almost all errors that they, testers, and early users have detected in the evolving product.
114. lappuse - DNA fully embraces an open approach to distributed computing, building on standards approved by bodies such as the World Wide Web Consortium (W3C) and the Internet Engineering Task Force (IETF).
157. lappuse - ... o'clock.) Another rule is that if developers check in code that "breaks" the build by preventing it from completing the recompilation, they must fix the defect immediately. (This actually resembles Toyota's famous production system, where factory workers stop the manufacturing lines whenever they notice a defect in a car they are assembling: see Cusumano, 1985.) Product teams also test features as they build them from multiple perspectives, including bringing in customers from "off the street"...
292. lappuse - Revenue Operating Expenses: Cost of Revenue Research and Development Sales and Marketing General and Administrative Total Operating Expenses Operating Income Losses on Equity...
308. lappuse - Brooks. The Mythical Man-Month: Essays on Software Engineering (Reading, Mass.: Addison-Wesley, 1974).
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