...close to nothing. and make money elsewhere. "It's basically a Microsoft lesson. right?" he explained. "If you get ubiquity you have a lot of options. a...benefit from that. You can get paid by the product that you are ubiquitous on. but you can also get paid on products that benefit as a result. One of...

...characterized this in an interview as "basically a Microsoft lesson, right? If you get ubiquity . . . you can get paid by the product you are ubiquitous...you can also get paid on products that benefit as a result."34 Netscape practiced the types of penetration pricing that standards theory suggested would...

...been given away for free, and they knew that Netscape would succeed by being everywhere on the Web. "That was the way to get the company jump-started,...you essentially a broad platform to build off of," Andreesen later remarked. 12 Clark paid heed to the people in the company who were swarming together...