Eternal Youths: How the Baby Boomers are Having Their Time AgainDemos, 2004 - 116 lappuses The baby boomers have always been seen as a deeply symbolic generation - born amid a surge of post-war optimism and reaching adulthood in the 1960s. For many of them, challenging received wisdom is deeply embedded in their own self-image. But one problem in thinking about British baby boomers is that very little original research has addressed them directly. This report takes on the challenge of exploring the hopes and fears of a group of people who may help to reshape the meaning of 'old age'. By talking directly to them in depth, we have tested assumptions about how age, sex, marital status and ethnicity impact on the values of British baby boomers. We have also investigated their attitudes to dying, which if they have their way is likely to become the ultimate consumer service. Some firms are already waking up to the fact that, while youth culture might be 'cool', it is far cooler to profit from the well-heeled baby boomers. But as the baby boomers continue to march towards old age, the financial clout they wield will be less important than the new ways in which they will want to spend their money. The combination of wealth, health and longer life gives them a new phase of life. Baby boomers want to 'have their time again', by chasing personal fulfilment free from the pressures of overwork and childrearing. From middle-aged men and women on motorbikes to new beauty products and treatments and music retailing, the dominance of baby boomers can only grow. This project was produced in partnership with Centrica, the principal funder, and the Saga group. |
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1.–5. rezultāts no 10.
25. lappuse
... elderly, it would be possible for them to be 60-something and still behave and feel much as they do now. Most considered that old age would arrive when they reached 80 years of age. Until that time they hoped to remain mentally active ...
... elderly, it would be possible for them to be 60-something and still behave and feel much as they do now. Most considered that old age would arrive when they reached 80 years of age. Until that time they hoped to remain mentally active ...
26. lappuse
... elderly as representing their own future . To counteract the horror of ageing among the middle- aged in France , French gerontologists are working with children to change society's bleak perception of the ageing process . Since middle ...
... elderly as representing their own future . To counteract the horror of ageing among the middle- aged in France , French gerontologists are working with children to change society's bleak perception of the ageing process . Since middle ...
28. lappuse
... elderly person themselves, their family and the state. On the idea of euthanasia, many seemed very positive: I would like to choose to end my life. I hope someone will come in and put a pillow over my head. It fills me with horror, the ...
... elderly person themselves, their family and the state. On the idea of euthanasia, many seemed very positive: I would like to choose to end my life. I hope someone will come in and put a pillow over my head. It fills me with horror, the ...
62. lappuse
... elderly might require . But both inevitable physical decline and the lack of trust among baby boomers will play a role in determining the kind of technology that they will want to use . Existing research suggests that the baby boomers ...
... elderly might require . But both inevitable physical decline and the lack of trust among baby boomers will play a role in determining the kind of technology that they will want to use . Existing research suggests that the baby boomers ...
72. lappuse
... elderly themselves and in 1990 the first range of ' OXO Good Grips kitchen tools ' appeared on the US market . However , when Sam Farber and Smart Design developed the first product range , they realised that to be successful they would ...
... elderly themselves and in 1990 the first range of ' OXO Good Grips kitchen tools ' appeared on the US market . However , when Sam Farber and Smart Design developed the first product range , they realised that to be successful they would ...
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according advertising ageing society already assistive technology baby boomer interviewees become brand British baby boomers British Gas cent of baby cent of boomer centre Centrica cohort communication computerisation concerns cosmetic customisation demographic Demos digitally perform elderly euthanasia example expect Faith Popcorn feel future going grey grey market growing old Help the Aged Henley Centre idea inclusive design increase increasingly industry institutions kids Licence Licensor lives London look Michelle Sohn middle-aged minority ethnic mobile phones MORI needs offer old age older adults older baby boomers organisations OXO International parents popular culture population prefer programme publicly digitally range recent research suggests respondents retirement Richard Tomkins role sector Senior service providers SMARTHOME social spend stairlifts support economy survey Sustainable Trynwalden Tamar Kasriel things users women young youth culture
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