Eternal Youths: How the Baby Boomers are Having Their Time AgainDemos, 2004 - 116 lappuses The baby boomers have always been seen as a deeply symbolic generation - born amid a surge of post-war optimism and reaching adulthood in the 1960s. For many of them, challenging received wisdom is deeply embedded in their own self-image. But one problem in thinking about British baby boomers is that very little original research has addressed them directly. This report takes on the challenge of exploring the hopes and fears of a group of people who may help to reshape the meaning of 'old age'. By talking directly to them in depth, we have tested assumptions about how age, sex, marital status and ethnicity impact on the values of British baby boomers. We have also investigated their attitudes to dying, which if they have their way is likely to become the ultimate consumer service. Some firms are already waking up to the fact that, while youth culture might be 'cool', it is far cooler to profit from the well-heeled baby boomers. But as the baby boomers continue to march towards old age, the financial clout they wield will be less important than the new ways in which they will want to spend their money. The combination of wealth, health and longer life gives them a new phase of life. Baby boomers want to 'have their time again', by chasing personal fulfilment free from the pressures of overwork and childrearing. From middle-aged men and women on motorbikes to new beauty products and treatments and music retailing, the dominance of baby boomers can only grow. This project was produced in partnership with Centrica, the principal funder, and the Saga group. |
No grāmatas satura
1.5. rezultāts no 21.
23. lappuse
... American parents by RoperASW is nicely illustrative of this lack of a ... baby boomers are facing the thorny issue of how to reconcile their use of ... baby powder to hide the smell. If I say I'm going to Costco, my babysitter knows.'7 ...
... American parents by RoperASW is nicely illustrative of this lack of a ... baby boomers are facing the thorny issue of how to reconcile their use of ... baby powder to hide the smell. If I say I'm going to Costco, my babysitter knows.'7 ...
29. lappuse
... baby boomers are not motivated by longevity alone: they are interested in quality of life, and are happy to pull the ... American writer Joe Queenan has chronicled the way in which wealthy American baby boomers are customising funeral ...
... baby boomers are not motivated by longevity alone: they are interested in quality of life, and are happy to pull the ... American writer Joe Queenan has chronicled the way in which wealthy American baby boomers are customising funeral ...
30. lappuse
How the Baby Boomers are Having Their Time Again James Harkin, Julia Huber. 3. Consumption , customisation and choice Consumers , in the words of the American advertising agency executive David Lubars , ' are like roaches you spray ...
How the Baby Boomers are Having Their Time Again James Harkin, Julia Huber. 3. Consumption , customisation and choice Consumers , in the words of the American advertising agency executive David Lubars , ' are like roaches you spray ...
33. lappuse
... boomers will make more demanding givers. In a finding which looks likely to have broader implications for marketers and advertisers as well as charitable organisations, American ... baby boomers are changing the business of giving. For ...
... boomers will make more demanding givers. In a finding which looks likely to have broader implications for marketers and advertisers as well as charitable organisations, American ... baby boomers are changing the business of giving. For ...
34. lappuse
How the Baby Boomers are Having Their Time Again James Harkin, Julia Huber ... boomer anxieties about beauty , health and well- being . Global demand for cosmetic ... American cousins . Many of our boomer interviewees were convinced that ...
How the Baby Boomers are Having Their Time Again James Harkin, Julia Huber ... boomer anxieties about beauty , health and well- being . Global demand for cosmetic ... American cousins . Many of our boomer interviewees were convinced that ...
Bieži izmantoti vārdi un frāzes
according advertising ageing society already assistive technology baby boomer interviewees become brand British baby boomers British Gas cent of baby cent of boomer centre Centrica cohort communication computerisation concerns cosmetic customisation demographic Demos digitally perform elderly euthanasia example expect Faith Popcorn feel future going grey grey market growing old Help the Aged Henley Centre idea inclusive design increase increasingly industry institutions kids Licence Licensor lives London look Michelle Sohn middle-aged minority ethnic mobile phones MORI needs offer old age older adults older baby boomers organisations OXO International parents popular culture population prefer programme publicly digitally range recent research suggests respondents retirement Richard Tomkins role sector Senior service providers SMARTHOME social spend stairlifts support economy survey Sustainable Trynwalden Tamar Kasriel things users women young youth culture
Populāri fragmenti
112. lappuse - derivative work" is a work based upon one or more preexisting works, such as a translation, musical arrangement, dramatization, fictionalization, motion picture version, sound recording, art reproduction, abridgment, condensation, or any other form in which a work may be recast, transformed, or adapted. A work consisting of editorial revisions, annotations, elaborations, or other modifications which, as a whole, represent an original work of authorship, is a "derivative work".
113. lappuse - You may not exercise any of the rights granted to You in Section 3 above in any manner that is primarily intended for or directed toward commercial advantage or private monetary compensation. The exchange of the Work for other copyrighted works by means of digital file-sharing or otherwise shall not be considered to be intended for or directed toward commercial advantage or private monetary compensation, provided there is no payment of any monetary compensation in connection with the exchange of...
112. lappuse - IS PROHIBITED. BY EXERCISING ANY RIGHTS TO THE WORK PROVIDED HERE, YOU ACCEPT AND AGREE TO BE BOUND BY THE TERMS OF THIS LICENSE.
113. lappuse - Collective Work, at a minimum such credit will appear where any other comparable authorship credit appears and in a manner at least as prominent as such other comparable authorship credit.
112. lappuse - You a worldwide, royalty-free, non-exclusive, perpetual (for the duration of the applicable copyright) licence to exercise the rights in the Work as stated below: a to reproduce the Work, to incorporate the Work into one or more Collective Works, and to reproduce the Work as incorporated in the Collective Works; b to distribute copies or phonorecords of, display publicly, perform publicly, and perform publicly by means of a digital audio transmission the Work including as incorporated in Collective...
112. lappuse - Licence with every copy or phonorecord of the Work You distribute, publicly display, publicly perform, or publicly digitally perform. You may not offer or impose any terms on the Work that alter or restrict the terms of this Licence or the recipients' exercise of the rights granted hereunder.You may not sublicence the Work.
112. lappuse - You must keep intact all notices that refer to this License and to the disclaimer of warranties. You may not distribute, publicly display, publicly perform, or publicly digitally perform the...
112. lappuse - Work with any technological measures that control access or use of the Work in a manner inconsistent with the terms of this License Agreement. The above applies to the Work as incorporated in a Collective Work, but this does not require the Collective Work apart from the Work itself to be made subject to the terms of this License.
112. lappuse - Author" means the individual or entity who created the Work. e. "Work" means the copyrightable work of authorship offered under the terms of this License. f. "You" means an individual or entity exercising rights under this License who has not previously violated the terms of this License with respect to the Work, or who has received express permission from the Licensor to exercise rights under this License despite a previous violation. 2. Fair...
112. lappuse - The license granted in Section 3 above is expressly made subject to and limited by the following restrictions: a. You may distribute, publicly display, publicly perform, or publicly digitally perform the Work only under the terms of this License, and You must include a copy of, or the Uniform Resource Identifier for, this License with every copy or phonorecord of the Work You distribute, publicly display, publicly perform, or publicly digitally perform.