Marketing and Public Relations

Pirmais vāks
Inst of Clinical Research, 2006 - 74 lappuses
Marketing and PR are essential parts of the pharmaceutical industry and it's associated sectors. As an industry, we would be unable to operate without creativity and innovation where marketing and PR ensure that products are placed on the market and become successful. Marketing and PR are the services that will help potential clients know that you have products that are relevant to them and beneficial for them to purchase. Understanding how marketing and PR can help you is an important aspect of R&D and business development.

No grāmatas satura

Lietotāju komentāri - Rakstīt atsauksmi

Ierastajās vietās neesam atraduši nevienu atsauksmi.

Saturs

Marketing and PR in clinical research
3
Pharmacoeconomics
16
Trends in international clinical research
23
Facing up to negative media coverage
29
Using Marketing and PR to Enhance Public
35
The importance of innovation in clinical research
41
Publicly accessible clinical trials database in the UK
49
Integrated marketing and the erectile dysfunction market
60
Summary
68
Autortiesības

Bieži izmantoti vārdi un frāzes

Bibliogrāfiskā informācija