Global Business Alliances: Theory and PracticeBloomsbury Academic, 2002. gada 30. marts - 240 lappuses Forging business alliances can vitalize corporate strategies. This book is a road map to the concepts and theories underlying successful business alliances in four critical industries: automobile manufacturing, pharmaceuticals, airlines, and telecommunications. Dr. Culpan offers the essentials of global partnering as seen from a strategic management viewpoint. He examines joint ventures, non-equity alliances, and business options designed to give a competitive edge over other allied firms. New conceptual models help to clarify various strategies and collaborative processes. |
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1.–3. rezultāts no 21.
... automotive industry is primarily con- cerned with the time it takes to bring a vehicle to the market . The Japanese are the best at new model development , with model changeovers occurring at roughly four - year intervals . Model runs ...
... automotive industry is experiencing a revolu- tion with rapid growth and the entry of nine MNCs , and another three plan to enter in the next two years . The Chinese industry is also growing very rapidly , although it is still highly ...
... automotive markets : Europe and Latin America . The alliance promises significant benefits for both GM and Fiat through synergies in the areas of material cost reductions , the leveraging of each group's powertrain activities ...