vendor-advertisers, engaged in selling various cosmetics under ne brand name of "Milkmaid"; and the H. M. Kiesewetter Advertis Agency, Inc., a corporation, 9 East Fortieth St., New York, N. Y. vertising agent engaged in the business of conducting an advertising agency which disseminated advertisements for the above-named pr ucts on behalf of Milkmaid, Inc., and Lorr Laboratories, agreed connection with the dissemination of future advertising, to cease desist from representing directly or by implication:

(a) That Milkmaid cosmetics will nourish the skin; or

(b) That any product not composed wholly or in part of S cream contains milk or cream, provided, however, that this agre shall not be construed as prohibiting use of the brand name "M÷maid" to designate a product not so composed if it is clearly closed, either by plain words in direct conjunction therewith, a the nature of the product itself, that such product is not re composed wholly or in part of milk or cream.

The said Milkmaid, Inc., Lorr Laboratories, and the H. M. K wetter Advertising Agency, Inc., and each of them, further ag not to publish, or cause to be published, any testimonial contam and representation contrary to the foregoing agreement. (1-1 Aug. 6, 1947.)

03102.18 Medicinal Preparation-Qualities, Properties, or Results-T Commission directed that Stipulation No. 03102, entered into by respondents named below, has been amended so that it now reads

Dr. W. B. Caldwell, Inc., a corporation, Monticello, Ill., vend advertiser, engaged in selling a drug product called "Dr. Cald Laxative Senna combined with Syrup Pepsin"; and Sherman & Mr quette, Inc., a corporation, 919 North Michigan Ave., Chicagoadvertising agent, engaged in the business of conducting an adve ing agency which disseminated advertisements for the above-nas product on behalf of Dr. W. B. Caldwell, Inc., agreed, in core tion with the dissemination of future advertising, to cease and de from representing directly or by implication:

That any therapeutic properties which this product may poss are enhanced by its pepsin content.

The said Dr. W. B. Caldwell, Inc., and Sherman & Marquette, I and each of them, further agreed not to publish or cause to be p lished any testimonial containing any representation contrary to foregoing agreement. (1-17499, Feb. 2, 1948.)

03132.19 Medicinal Preparations-Composition and Qualities, Properties Results. Stipulation No. 03132 has been amended so that it now read

18 Amendment. See 36 F. T. C. 1090.

19 Amendment. See 37 F. T. C. 768.

Chattanooga Medicine Co., a corporation, Chattanooga, Tenn., r-advertiser, engaged in selling medicinal preparations desig"Syrup of Black-Draught," "Black-Draught" and "Blackght (Granulated)"; and Nelson Chesman Co., a corporation, ancoga, Tenn., advertising agent, engaged in the business of cting an advertising agency which disseminated advertisements e above-named products on behalf of The Chattanooga Medicine greed, in connection with the dissemination of future advertiso cease and desist from representing directly or by implication my of said preparations:

Contains a tonic;

Helps to tone lazy intestinal muscles or the digestive system; or Has any effect upon a sallow complexion.

said The Chattanooga Medicine Co. and Nelson Chesman Co. ch of them further agreed not to publish or cause to be published estimonial containing any representation contrary to the foreagreement. (1-18294, Jan. 20, 1948.)

55.20 Laxative Preparation-Qualities, Properties or Results.-Stipn No. 03155 has been amended so that it now reads:

hurt Products, Inc., a corporation, 108 Denny Way, Seattle, , vendor-advertiser, was engaged in selling a laxative preparaesignated "Yog-A-Lax" and agreed, in connection with the disation of future advertising, to cease and desist from representrectly or by implication:

That Yog-A-Lax is a stomach or bowel corrective;

That Yog-A-Lax is nonhabit forming.

said Yoghurt Products, Inc., further agreed not to publish or to be published any testimonial containing any representation ry to the foregoing agreement. (1-18461, Apr. 15, 1948.) 9.21 Medicinal Preparation-Qualities, Properties or Results.-Stipn No. 03179 has been amended so that it now reads:

■. H. Braun and Alice C. Braun (wife), individuals and copartrading as Imperial Brands Co., 537 South Dearborn Street, ChiIll., vendor-advertisers, were engaged in selling a medicinal ration designated Imperial Lax-101 and agreed, in connection he dissemination of future advertising, to cease and desist from enting directly or by implication:

That Imperial Lax-101 is a gentle or mild laxative; and That is will move the bowels easily, gently, and without irritao the intestinal walls or surfaces;

That it is a natural product;

endment. See 37 F. T. C. 780. endment. See 37 F. T. C. 793.

(d) That it will induce the bowels to evacuate normally £; naturally;

(e) That it will change an unhealthy to healthy evacuation;

(f) That delayed evacuation will poison the system and love a body's resistance and that Imperial Lax-101 will remedy such sta tions; or

(g) That it contains no habit-forming drugs.

The said Wm. H. Braun and Alice C. Braun, and each of the further agreed not to publish, disseminate, or cause to be publis or disseminated, any testimonial containing any representation de trary to the foregoing agreement. (1-18582, Apr. 16, 1948.)

03185.22 Medicinal Preparation-Qualities, Properties or Results-in Commission directed that Stipulation 03185, entered into t respondent named below, be amended by striking therefrom an in bition that appeared therein, so that the stipulation now reads follows:

Montrose Sales Co., Inc., a corporation doing business under n own name and under the trade name Montrose Products Co., Montrose Avenue, Montrose, Calif., vendor-advertiser, engagi a selling a medicinal preparation recommended for the treatasi asthma designated "Bel-Din"; and Guenther Bradford & Co.. 147 poration, 15 East Huron Street, Chicago, Ill., advertising age gaged in the business of conducting an advertising agency which seminated advertisements for the above-named product on behalf Montrose Sales Co., Inc., agreed, in connection with the dissemina of future advertising, to cease and desist from representing dire by implication that "Bel-Din," or any other preparation of subsam tially the same composition or possessing substantially the same erties, whether sold under that name or any other name—

(a) Will have any effect on the symptoms of asthma, unless cat asthma is specifically excluded;

(b) Will relieve the symptoms of bronchial asthma beyonds effect as it may have in easing the difficulty in coughing and breat The said Montrose Sales Co., Inc., and Guenther Bradford & and each of them, further agreed not to publish or cause to be p lished any testimonial containing any representation contrary t foregoing agreement. (1-18571, Nov. 17, 1947.)

03205.23 Skin Bleach-Qualities, Properties, or Results.-The Co sion directed that Stipulation 03205, entered into by the responsi named below, be amended by striking therefrom the last parag that appeared thereon, so that the stipulation now reads as follow Charles D. Murray, Sr., and Lillie P. Murray, copartners.

22 Amendment. See 37 F. T. C. 796. 23 Amendment. See 38 F. T. C. 815.

under the firm name Murray's Superior Products Co., 3610-16 Grove Avenue, Chicago, Ill., vendor-advertisers, were engaged g a product recommended for whitening dark complexions, g blotches, pimples, and clearing up the skin, which product nated "Murray's Skin Bleach" and agreed, in connection with emination of future advertising, to cease and desist from repredirectly or by implication:

such preparation whitens normally dark skin, aids in the ref blotches or pimples, or clears up the skin.

aid Charles D. Murray, Sr., and Lillie P. Murray, and each of urther agreed not to publish or cause to be published any testicontaining any representation contrary to the foregoing agree(1-18715, Oct. 28, 1947.)

24 Drug Preparation-Qualities, Properties, or Results.-Stipula03219 has been amended so that it now reads:

McDaniel, an individual trading under the name of Jesse el, Pharmacist, 939 East Euclid, Detroit 11, Mich., vendorer, was engaged in selling a drug preparation called "Sal-Vi” ed, in connection with the dissemination of future advertising, and desist from representing directly or by implication: hat the said product will relieve or cure rheumatism; That it will prevent or cure pains in the back, legs, muscles, r rheumatic pains, or gas pains.

aid Jesse McDaniel further agreed not to publish or cause to shed any testimonial containing any representation contrary oregoing agreement. (1-18867, May 14, 1948.)

25 Medicinal Preparations-Qualities, Properties or Results, Tested ommended.-Stipulation No. 03228 has been amended so that

reads:

beth Fontana, an individual doing business as Nature's Aids 55-28 Myrtle Avenue, Brooklyn, N. Y., advertiser-vendor, aged in selling medicinal preparations designated Karpatol, or Femina, Holly Mountain Tea (or Holy Mountain Tea), lo Garlic Pills and agreed, in connection with the disseminafuture advertising, to cease and desist from representing or by implication:

That Karpatol

Will cure constipation, flatulence, or any stomach disease or

Will have a beneficial effect upon the symptoms of stomach r such as headache, loss of appetite, dizziness, bitter taste in ath, white tongue, bad breath, belching, heartburn, or puffiness;

(3) Will promote digestion, eliminate impurities from the promote excretion, regulate the excretory organs, or benefit the the kidneys, the liver, or the nerves; or

(b) That Regulator Femina

(1) Will bring about regularity of the menses or will have effect in curing diseases of women or in relieving the following tions arising during the menses, namely, dizziness, fainting, attacks, hysteria, pains throughout the body, bearing d bleeding;

(2) Will have a beneficial effect if used during the "change d or the menopause, or in the treatment of a general break-i internal functions; or

(c) That the preparation designated Holly Mountain Tea a Mountain Tea)

(1) Will have any effect in relieving or curing influenza. colds, inflammation, catarrh, bronchitis, asthma, consumption, t chest or lung disease or ailment;

(2) Has been tested at or recommended by institutions versities; or

(d) That Garlo Garlic Pills will have any effect in relieving toms of high blood pressure such as: dizziness, weakness, h nervousness, or sleeplessness.

The said Elizabeth Fontana further agreed not to publishe to be published any testimonial containing any representatio trary to the foregoing agreement. (1-18939, May 24, 1948.)

03234.26 Cosmetic-Qualities, Properties or Results.-The Co directed that Stipulation 03234, entered into by the respondent a below, be amended by striking therefrom inhibition (a) that ap thereon, so that the stipulation now reads as follows:

E. T. Browne Drug Co., Inc., a corporation, 127 Water Stret York, N. Y., vendor-advertiser, engaged in selling a cosmet nated Palmer's Skin Success Whitening Cream, and Cole & corporation, Sterick Building, Memphis, Tenn., advertising engaged in the business of conducting an advertising agency w seminated advertisements for the above-named product on bes E. T. Browne Drug Co., Inc., agreed, in connection with the ination of future advertising, to cease and desist from:

(a) By use of the word "Whitening" as a part of the brand. or otherwise, that said product will permanently whiten the s (b) That said product will permanently lighten the skin. E. T. Browne Drug Co., Inc., and Cole & Co., and each of further agreed not to publish, or cause to be published, any

20 Amendment. See 39 F. T. C. 652.