 | Marvin B. Sussman - 1985 - 226 lapas
...the diffusion of home computers available in the scholarly literature. THE DIFFUSION OF INNOVATIONS Diffusion is the process by which an innovation is...communicated through certain channels over time among the members of a social system (Rogers, 1983). So diffusion is a special type of communication concerned... | |
 | Everett M. Rogers - 1986 - 292 lapas
...research on the diffusion of innovations (Rogers, 1983) and on social learning theory (Bandura, 1977). Diffusion is the process by which an innovation is...communicated through certain channels over time among the members of a social system. Tarde observed that the rate of adoption of a new idea usually followed... | |
 | Frederick Williams, Ronald E. Rice, Everett M. Rogers - 1988 - 232 lapas
...theory of the diffusion of innovations can be applied to the adoption and use of interactive media. Diffusion is the process by which an innovation is...communicated through certain channels over time among the members of a social system (Rogers, 1983). The new communication technologies are distinctive in... | |
 | Uwe Höft - 1992 - 328 lapas
...die Gesamtheit der möglichen Übernehmer. ROGERS definiert den Diffusionsbegriff dabei wie folgt: "Diffusion is the process by which an innovation is...communicated through certain channels over time among the members of a social System."64 Zwischen dem Produktlebenszyklus und den Diffusionsprozessmodellen... | |
 | Ralph J. DiClemente, John L. Peterson - 1994 - 366 lapas
...San Francisco. It is our first report of some necessarily tentative conclusions. WHAT IS DIFFUSION? Diffusion is the process by which an innovation is...communicated through certain channels over time among the members of a social system (Rogers. 19g31. Diffusion consists of four main elements: ( 1 1 The... | |
 | Heather Campbell, I. Masser - 1995 - 196 lapas
...1977; Rogers 1983 and 1986). Rogers in his overview of research in this field defines diffusion as 'the process by which an innovation is communicated...channels over time among members of a social system. It is a special type of communication, in that the messages are concerned with new ideas' (Rogers 1983,... | |
 | Everett M. Rogers - 2010 - 550 lapas
...understand the water-boiling case. This case illustration is based on Wellin (1955). What Is Diffusion? Diffusion is the process by which an innovation is...communicated through certain channels over time among the members of a social system. It is a special type of communication, in that the messages are concerned... | |
 | Suzanne Smith Blancett, Dominick L. Flarey - 1995 - 456 lapas
...of the innovative model as it was occurring on each of the nine units. Rogers defines diffusion as the "process by which an innovation is communicated through certain channels over time among the members of a social system."3*5* He sees this process as occurring whenever an idea is new or is... | |
 | K. Slama - 1995 - 1080 lapas
...resistance and denial and should be avoided. 3) Diffusion Theory This is "The process by which the innovation is communicated through certain channels over time among members of a social system."7 It has provided a framework for the dissemination of the Smokescreen Programme through the... | |
 | Nancy M. Lorenzi - 1995 - 456 lapas
...Technology Transfer/Diffusion Concepts Diffusion is generally defined as the process by which technology is communicated through certain channels over time among members of a social system. Sociologists first studied the diffusion or transfer of new ideas in the 1930s. Over time, there have... | |
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Diffusion is the process by which an innovation is communicated through certain channels over time among the members of a social system (Rogers, 1983, p. 
