Libraries, Mission, and Marketing: Writing Mission Statements That Work

Pirmais vāks
American Library Association, 2004 - 82 lappuses
Linda Wallace, an experienced library communications professional, explains why libraries need mission statements and offers strategies for writing and implementing an effective statement.

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Saturs

Putting the Mission in a Mission Statement
1
Marketing Mission and Message
5
Writing a Mission Statement
13
Putting Your Statement to Work
24
Mission Statements
27
Model Mission Statement School Library Media Center
73
Marketing Communication Plan Worksheet
74
SUGGESTED READING
77
INDEX
79
Autortiesības

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Populāri fragmenti

3. lappuse - The mission of Southwest Airlines is dedication to the highest quality of Customer Service delivered with a sense of warmth, friendliness, individual pride, and Company Spirit.
3. lappuse - To put Christian principles into practice through programs that build healthy spirit, mind, and body for all.

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